Moving towards responsible events management

Abstract

PurposeThis article attempts to provide a concise overview of the approaches towards managing events in a changing market environment and summarises issues of responsibility, sustainability and quality management within events organisations.Design/methodology/approachIn doing so, the paper will reconcile elements of corporate social responsibility and sustainable development within organisations. Whilst within a context of the events industry, the article will synthesise total responsible management and concepts of sustainable events management and provide an introduction towards a premise of responsible events management.FindingsA mapping of management models found parallels that can be drawn upon to create a responsible event management approach, embedded by an amalgamation of quality management and sustainable principles.Practical implicationsIn essence, the combination of approaches enables a business value and ethical led development towards responsible management and one which represents a holistic understanding and strategic intent to reduce event organisation impacts.Originality/valueThis article represents a theoretical introduction to concepts that underpin the development of knowledge towards sustainable management within the events industry and will allow students, academics and practitioners to develop an introductory awareness.

Role of Organizational Ethics in Sustainable Development: A Conceptual Framework

“…Ciasullo and Troisi [78], Milne, Tregidga and Walton [78], Venkatraman and Nayak [80]) agree that the idea of corporate sustainable development (CSD) has become important to all businesses since it presents the means to promoting long-term success. Brundtland's definition of sustainable development has been used as a basis for corporate SD [81]. The concept of corporate sustainability is mainly based on three principles: economic integrity, social equity, and environmental integrity [57].…”

Green Event Management and Initiatives for Sustainable Business Growt

“…After all it was purchased. Disposal often has a cost, in that you may have to pay to have it removed and then pay tax on top of that [17]. An overall context has to be considered for waste.…”

“…Waste is fundamentally bad in terms of damage to the environment but also erodes economic efficiency. If a caterer is wasting products that have been produced in a sustainable way then it is possible to actually negate the environmental benefit that has been accrued [18]. Re-cycling waste at an event makes sustainable sense but, perhaps, not if that waste creates further planet problems by being transported some way for the recycling process to happen, or, that cheap labour is required to separate the waste causing people issues.…”

Gestão sustentável de resíduos sólidos em grandes eventos : Rio+20 e jogos olímpicos de Londres

“…A Conferência Rio+20 ficou apenas dois décimos acima do limite para a faixa considerada ótima, enquanto que os jogos londrinos atingiram valor máximo. Componente das atividades humanas, os organizadores de eventos também buscam compreender e reduzir os impactos socioambientais de suas atividades, como um elemento para manter e ampliar as suas vantagens competitivas (LAING & FROST, 2010;MUSGRAVE, 2011;PONDSFORD, 2011). Contudo, a disseminação do adjetivo "sustentável" torna premente a necessidade de análise cuidadosa de casos em que essas credenciais verdes foram amplamente utilizadas (LAING & FROST, 2010;PONDSFORD, 2011).…”

“…Com a inclusão dessa agenda em megaeventos de nível internacional, variados produtos e serviços ditos sustentáveis proliferam-se no mercado para suprir essa nova demanda. Esse crescimento, contudo não foi acompanhado por um interesse acadêmico em igual proporção acerca dos impactos socioambientais desses eventos, prevalecendo farta literatura sobre as suas implicações econômicas (NOOIJ & BERG;PREUSS, 2013;SAMUEL & STUBBS, 2013) Como fronteira de expansão do capitalismo, os agentes econômicos procuram associar suas marcas e produtos a essa nova modalidade de consumo e de modo de vida (MUSGRAVE, 2011;PELHAM, 2011). Assim, organizadores de eventos buscam crescente e deliberadamente destacar suas credenciais verdes (LAING & FROST, 2010;PONDSFORD, 2011); além de manter suas empresas nesse mercado, por meio da adoção de boas práticas associadas ao desenvolvimento sustentável (MUSGRAVE, 2011).…”