MS Glow for Men: Digital Marketing Strategy on Men's Facial Care Products

Susilo, Daniel; Putranto, Teguh Dwi; Navarro, Charles Julian Santos

doi:10.25139/sng.v11i1.3534

Cited by 17 publications

(18 citation statements)

References 9 publications

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“…Loyalitas merek merupakan komitmen konsumen dalam menggunakan produk dari suatu merek atau perusahaan tertentu, komitmen konsumen dapat berupa pembelian berulang dan membagikan pengalaman kepada calon konsumen lain (Susilo et al, 2021;Yunus et al, 2019). Untuk mendapatkan loyalitas merek dapat dijelaskan melalui nilai yang diterima oleh konsumen setelah perhitungan dengan membandingkan biaya yang dikorbankan (persepsi nilai) dan kepercayaan konsumen.…”

Section: Gambar 1 Data Pertumbuhan Industri Penyedia Makanan Dan Minumanunclassified

Untitled

2021

Soetomo Commun. Humanit

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To build high brand equity, a strong foundation is needed that is costumer loyalty to a brand. Brand loyalty can be assessed from various aspect and in this research, researcher used the value received by costumers and the trust of costumers. The purpose of this research is to examine the effect of perceived value and brand trust of brand loyalty "Geprek Bensu" in Jakarta partially or simultaneously. In this research, the independent variable are perceived value (X1) and brand trust (X2) of Geprek Bensu in Jakarta, while the dependent variable is brand loyalty (Y). Population of this research is unlimited so it uses a sample of 130 respondents taken randomly (non-probability sampling) with a purposive sampling technique. The results of analysis SPSS can be concluded that perceived value and brand trust have a positive impact to brand loyalty partially and simultaneously with the result of T test for X1 is 2,055 and X2 is 7,604 which is grater than T tabel of 1,656. While the F test shows F count is 125,635 which has a higher figure than F table which is 3,07.

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Section: Gambar 1 Data Pertumbuhan Industri Penyedia Makanan Dan Minumanunclassified

Untitled

2021

Soetomo Commun. Humanit

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“…Additionally, brand perception and consumer trust have significantly influenced purchasing intent (Sanny et al, 2020). Digital marketing is leading the way in offering new tools to reach, inform, engage, show and sell products and services to customers and is expected to continue to be at the forefront of the technology revolution (Kim et al, 2021;Susilo et al, 2021). Alternatively, it can also be interpreted as a planned and organised method of brand promotion to encourage user connection with the brand (Sucipto & Yahya, 2022).…”

Section: Introductionmentioning

confidence: 99%

Digital marketing communication for archery sports equipment on Instagram @vienetharcheryofficial

Putranto

Vallejo

2022

Indonesian Journal of Communications Studies

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The sports equipment business is one of the businesses that is currently starting to develop. Supported by the desire of the community to engage in sports, one of which is archery, Vieneth Archery Official, one of the archery equipment shops, takes advantage of this situation. The purpose of this study was to digitally determine the marketing communication of archery sports equipment on Instagram @vienetharcheryofficial. The method used in this research is Krippendorff content analysis which is carried out by collecting data on the Instagram account @vienetharcheryofficial from 1 May 2022 to 30 May 2022. The conclusion of this study shows that Vieneth Archery, as an archery equipment shop, carries out digital marketing communications through @vienetharcheryofficial Instagram posts dominated by public relations and publicity efforts.

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“…Patriotism is the soul and spirit of love for the country that complements the existence of nationalism. Conditions that have not improved as it is today do not always impact decreasing productivity in creativity, and this is shown by content creators, one of which is Youtubers (Susilo et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Message of Nationalism in the Music Video 'Wonderland Indonesia'

Putranto

Susilo

2021

KOMUNIKATIF

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Film is a communication medium that includes audio-visual types that are used to convey messages to a group of people watching. In addition to films, music videos which are also a medium of communication also convey messages in an audio visual work. One of the trending music videos during the celebration of the 76th Anniversary of the Republic of Indonesia (HUT RI) in 2021 is "Wonderland Indonesia". Through “Wonderland Indonesia” the landscape of Indonesia and the diversity of Indonesian culture is shown with epic cinematography. This study aims to determine how the message of nationalism in the music video "Wonderland Indonesia". The method used in this research is Charles Sanders Peirce's semiotics of the music video "Wonderland Indonesia" on Alffy Rev's YouTube Channel. The conclusion of this study is that the message of nationalism in the music video "Wonderland Indonesia" is so that the Indonesian people have a sense of devotion for Indonesia, have courage in defending Indonesia, self-determination so as not to be shaken, purity of heart, and have an unyielding spirit and a spirit that never goes out.

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MS Glow for Men: Digital Marketing Strategy on Men's Facial Care Products

Cited by 17 publications

References 9 publications

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Digital marketing communication for archery sports equipment on Instagram @vienetharcheryofficial

Message of Nationalism in the Music Video 'Wonderland Indonesia'

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