The coronavirus disease (COVID-19) pandemic in early 2021 is still a “big disaster” for Indonesia. The public is increasingly confused about the Government’s Vaccination program in reducing the number of COVID-19 cases in Indonesia. The development of Vaccine-related hoaxes such as safe or not, halal or not, has also become a new job faced by the Government, especially the Ministry of Health. This study aims to determine the Indonesian Ministry of Health’s performance in overcoming hoaxes against Vaccinations during the Covid-19 pandemic. The method used in this research is Krippendorff content analysis on Instagram posts of the Ministry of Health @kemenkes_ri during the period 1 January 2021 to 29 January 2021. The conclusion obtained in this study is that the Ministry of Health’s efforts in dealing with hoaxes circulating in the community regarding the Covid-19 Vaccination are by presenting health experts in providing information related to the Covid-19 Vaccine. The information conveyed is related to the quality and safety of Vaccines, to the Vaccine development process.Keywords: Performance, social media, hoax, vaccination, COVID-19 ABSTRAKPandemi penyakit coronavirus (COVID-19) di awal tahun 2021 masih menjadi “bencana besar” bagi Indonesia. Masyarakat semakin bingung dengan program vaksinasi yang dilakukan Pemerintah dalam menekan angka kasus COVID-19 di Indonesia. Berkembangnya hoaks terkait vaksin seperti aman atau tidak, halal atau tidak, juga menjadi pekerjaan baru yang dihadapi Pemerintah, khususnya Kementerian Kesehatan. Penelitian ini bertujuan untuk mengetahui kinerja Kementerian Kesehatan RI dalam mengatasi hoaks terhadap vaksinasi selama pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah analisis konten Krippendorff pada postingan Instagram Kementerian Kesehatan @kemenkes_ri selama periode 1 Januari 2021 hingga 29 Januari 2021. Kesimpulan yang diperoleh dalam penelitian ini adalah bahwa upaya yang dilakukan oleh Kementerian Kesehatan dalam menghadapi hoaks yang beredar di masyarakat terkait vaksinasi Covid-19 adalah dengan menghadirkan pakar kesehatan dalam memberikan informasi terkait vaksin Covid-19. Informasi yang disampaikan terkait dengan kualitas dan keamanan vaksin, hingga proses pengembangan vaksin. Kata Kunci: Kinerja, media sosial, hoaks, vaksinasi, COVID-19
Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.Keywords: MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.
ABSTRACT HobaPojo is a traditional cloth from the Nagekeo district that is commonly used by Nagekeo women. However, the development of fashion with other motive trends made hobapojo less prestige and began to be abandoned. This qualitative study uses case studies, in-depth interviews with triangulation methods to achieve research credibility. Data was found that the hobapojo cloth was traditionally intended for Nagekeo women. The meaning contained in the cloth covers the entire life cycle to the death of Nagekeo woman. Hobapojo must be used in a variety of traditional events, like clothing, blankets, dance costumes, surrender at the wedding, and cut teeth until the luggage when he died. Hobapojo is also a handicraft product for Nagekeo women to support their lives and to drive the family economy. There are rules in the use of fabrics, and each motif represents the characteristics and thinking skills of the weavers as a form of existence and effort to preserve culture. Keywords; Culture; HobaPojo; Cultural Communication. ABSTRAK HobaPojo adalah kain tradisional dari distrik Nagekeo yang biasa digunakan oleh wanita Nagekeo. Namun, perkembangan mode dengan tren motif lainnya membuat hobapojo kurang gengsi dan mulai ditinggalkan. Penelitian kualitatif ini menggunakan studi kasus, wawancara mendalam dengan metode triangulasi untuk mencapai kredibilitas penelitian. Data ditemukan bahwa kain hobapojo secara tradisional ditujukan untuk wanita Nagekeo. Makna yang terkandung dalam kain mencakup seluruh siklus hidup sampai kematian wanita Nagekeo. Hobapojo harus digunakan dalam berbagai acara tradisional, seperti pakaian, selimut, kostum tari, pasrah di pesta pernikahan, potong gigi sampai koper ketika ia meninggal. Hobapojo juga merupakan produk kerajinan tangan untuk wanita Nagekeo untuk mendukung kehidupan mereka dan untuk mendorong ekonomi keluarga. Ada aturan dalam penggunaan kain, dan masing-masing motif mewakili karakteristik dan keterampilan berpikir para penenun sebagai bentuk keberadaan dan upaya untuk melestarikan budaya. Kata kunci; Budaya; HobaPojo; Komunikasi Budaya.
the research focus about tourism because it’s among the most widely used commonly discussed to promising economic sector, which varies from one country to another specially in developing countries its became main resources to some countries. Today, these countries are opening up new marketing tool to promote their destinations, Suitable distribution and intensive promotion, which will increase the period of residence of the tourist and increase the national income by relying on a promotional strategies in social media based on tourists experiences. Indicating the gap in knowledge and possible limitations the researcher used the qualitative approach in this study; because the research focused on how the developing countries, especially Indonesia benefit from the social media as new marketing tool in promoting destinations, also studying the topic as a new phenomenon in Indonesia, because most of Sudanese tourists are using social media to find information about tourism destinations in Indonesia. The researcher conducted a short interview with six Sudanese tourists to understand the Sudanese tourists' behavior, communication experiences in social media, and the factors (pull and push factors) that make the Sudanese tourists' decide to choose Indonesia. The result showed that most of the Sudanese tourists are using social media to share their travel experiences in destination by posting pictures, videos, even comments and opinions. These postings had serve as valuable information for other potential tourists and has influenced their choices.
In political preferences, religion plays a vital role as a consideration for the millennial generation. This is because Indonesia still considers religion in setting policies as it does in political parties and general elections. This study analyzes the political communication system of millennial Muslim Islam on social media in the face of the 2024 presidential election (netnographic analysis). This study applies the netnographic research method through a qualitative approach to understand how the Islamic political communication system works in millennial Muslim society on social media and the geopolitics of millennial Muslims in Indonesia in the face of the 2024 presidential election. Data collection uses analytics related to election data—President in 2024. The study results show that the application of political communication among millennial Muslims on social media is in the form of support and criticism on the hashtag #pemilu2024. Social media proves that distance and time limits are not obstacles to voicing opinions, criticizing and supporting each other. Several things that can be done to map Islamic political communication systems and millennial Muslim geopolitics on social media include: (1) Analyze Islamic political trends that occur on social media, such as Twitter, Facebook, and Instagram, by searching for keywords related to Islamic politics and monitor how communication patterns are between Muslim millennials; (2) Understanding millennial Muslim sentiments on social media by reading and monitoring conversations on social media; and (3) understand the patterns used in communicating, taking into account the type of content they share, the frequency of social media use, as well as the most used platforms. Too much social media reach without knowing boundaries makes social media challenging to control. The strength of political competition becoming increasingly evident must be accompanied by carefulness in filtering information not to complicate the situation. As millennials amid vulnerable hostilities, they should be able to become pioneers or fortresses in avoiding the opposing currents of the impact of social media in political times.Keywords: Political Communication, Millennial Muslims, Geopolitical Mapping, Social Media, Presidential Election
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