the research focus about tourism because it’s among the most widely used commonly discussed to promising economic sector, which varies from one country to another specially in developing countries its became main resources to some countries. Today, these countries are opening up new marketing tool to promote their destinations, Suitable distribution and intensive promotion, which will increase the period of residence of the tourist and increase the national income by relying on a promotional strategies in social media based on tourists experiences. Indicating the gap in knowledge and possible limitations the researcher used the qualitative approach in this study; because the research focused on how the developing countries, especially Indonesia benefit from the social media as new marketing tool in promoting destinations, also studying the topic as a new phenomenon in Indonesia, because most of Sudanese tourists are using social media to find information about tourism destinations in Indonesia. The researcher conducted a short interview with six Sudanese tourists to understand the Sudanese tourists' behavior, communication experiences in social media, and the factors (pull and push factors) that make the Sudanese tourists' decide to choose Indonesia. The result showed that most of the Sudanese tourists are using social media to share their travel experiences in destination by posting pictures, videos, even comments and opinions. These postings had serve as valuable information for other potential tourists and has influenced their choices.
The global pandemic has brought a halt to various economic, business, as well as tourism activities around the world. It also happens in various countries in Africa, including Sudan. Sudan’s tourism has constantly lasted out of all main economic sectors. The tourism business in Sudan provides many jobs, government revenue, and foreign exchange profits. By analyzing all the marketing actions, media regulations, crisis communication techniques, and advertising campaign components, this article aims to identify strategies used by tourism players in Sudan to re-establish a positive tourism destinations image in times of uncertainty, panic, and struggle, as well as to entice international tourists to return to Sudan’s tourist attractions. The study used qualitative content analysis of the media and marketing strategies, global and local tourism reports, and press interviews to integrate practice and theory and followed the multistep approach for transforming place image. The result shows that Sudanese actors used three strategies to restore a good image of Sudanese tourism destinations: new media strategy, available content strategy, and audience-focused strategy. This study demonstrates why this epidemic must be viewed as an opportunity to adapt to a new normal and rebuild the destination’s image for tourism in a new way.
The aims of this study is to analyze an empirical research model on the effect of perceived usefulness and perceived ease to use on student satisfaction with the mediating role of attitude to use online learning. The sample of this study were students from the Faculty of Economics and Business, Yogyakarta Muhammadiyah University. An empirical model and hypothesis testing was analyze using the Structural Equation Modeling (SEM) of the AMOS 23 program. The design of this study uses a quantitative approach. A sample of 203 students were tested in this study. The sampling technique used purposive sampling. The results of hypothesis testing show that there is a positive and significant effect between perceived usefulness and satisfaction and attitude. Perceived easy to use has a significant positive effect on attitude to use online learning but not significant on student satisfaction. Attitude to use online learning has a significant positive effect on student satisfaction.
The motivation factor is one of the most important elements for choosing tourism destination, this study aims to find out the motives of Sudanese tourists for choosing Bandung as tourism destination, this research uses a Qualitative approach to describe this topic as phenomenological study, the study showed that the factor of culture, religion, behavior, nature, the experiences of former tourists, shopping, price, have a very big role in motive Sudanese tourists to choose Bandung as a tourist destination. This study shows that the factors of excellence tourist destinations in Bandung have important indicators including the type and nature of tourist attractions; service quality, physical and social environment, cost, accessibility, and behavior of local residents to tourists. Tourist destinations in Bandung in the view of some Sudanese tourists have high accessibility, leading tourist attractions in tourist destinations easily accessible because of good road conditions. In the regulation of traffic and transportation is very chaotic because the traffic rate of vehicles is so crowded. Decent accommodation and a complete and clear guide/instruction. The lowest score is the attribute of the accessibility of tourist destinations in Bandung.
The COVID-19 pandemic has changed education systems and impacted students' mental health negatively. This condition may affect international students in a certain country. International students' problems are made more complicated by differences in culture, language, and the way local governments handle pandemics, especially upon socializing COVID-19 information. This study aims to examine international students’ behavior in Indonesia in regard with COVID-19 information consumption massively spread in both local and international media. It applied PLS-SEM to evaluate measurement and structural models. The results demonstrated that Information seeking and exposure cause the information overload. Information overload leads to anxiety, and anxiety brings about avoidance from COVID-19 information. Furthermore, Information overload does not have a significant direct effect on information avoidance. However, information overload affects information avoidance mediated by information anxiety. Therefore, it is advisable for government media to provide complete and accurate information related to COVID-19, especially that for international students. Keywords: Information anxiety; information avoidance; information exposure; information seeking; information overload.
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