Through an analysis of qualitative interviews, this article explores the ethnic identities of Australian women aged 17-25 years of South and Central American backgrounds. The interviews show that expressions of Latin ethnicity are constructed around four 'emblems' symbolizing Latin 'culture' -food, language, music and dancing, and festivity. Adopting a social constructionist perspective, this article details the respondents' agency in the reconstruction of Latin ethnicity, and the consequences of the racial categorizations of 'Australian-ness' encountered by the participants. Their emphatic rejection of an Australian identity arises from their experiences growing up in Australia, where they are not 'seen' as Australian, highlighting that Australian identity continues to be regarded as synonymous with an Anglo-Celtic appearance. Nevertheless the respondents acknowledge Australian values of egalitarianism as significant when negotiating gender and sexuality. This 'paradox' of ethnic identity in the context of this study is best exemplified by the recurring comment, 'That's my Australian side', and will be investigated through a critique on the limitations of 'multicultural' ideology and its lived experience.