Multidimensional Scaling of Political Preferences

Elster, Richard S.; Capra, James R.

doi:10.2466/pms.1972.35.3.987

Cited by 8 publications

(3 citation statements)

References 4 publications

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“…Alternatively, MDS techniques may be used to analyze the perception of politicians (Messick, 1961;Tucker & Messick, 1963). These studies most commonly yield dimensions which are ideological in content, such as "war posture" and "civil rights position" (Stone & Coles, 1972), liberalismconservatism (Elster & Capra, 1972;Mauser, 1972), hawk-dove and democraticrepublican (Nygren & Jones, 1977;Sherman & ROSS, 1972). In contrast, a recent cross-cultural study comparing British and German samples (Forgas, Kagan, & Frey, 1977) indicated that personal characteristics, such as likeability, and leadership qualities, such as strength, intelligence, and honesty, are also important features in how politicians are perceived.…”

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confidence: 99%

Implicit Representations of Political Leaders: A Multidimensional Analysis

Forgas

1980

J Applied Social Pyschol

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Implicit cognitive representations of 20 salient political personalities (10 domestic, 10 foreign) were studied in two samples (NI = 121; Nz = 129) over a 1-year interval. The aim of the study was to elaborate multidimensional models of voting preference by (a) representing the cognitive dimensions used by subjects in perceiving politicians, @) contrasting perceptions of domestic and foreign leaders, (c) evaluating the effects of 'time, and (d) assessing individual differences between subjects on political perception. Judgments were analyzed by Carroll and Chang's (1970) Individual Differences Multidimensional Scaling (INDSCAL) procedure. Results showed that three implicit dimensions, evaluation, ideology, and leadership qualities, underlied perceptions of both domestic and foreign politicians. There were greater changes in perceptions of foreign and left-of-center leaders over the year than in judgments of domestic and right-of-center leaders; and individual differences such as attitudes, personality, and cognitive style were also significantly related to cognitive representations of politicians. Results were discussed in terms of their implications for predictive models of voting behavior, and the use of these methods in large-scale political surveys and polls is suggested.One of the most important applied tasks of social psychology is to provide accurate and realistic models of the processes underlying political perception and behavior. In particular, an understanding of the factors influencing the perception and cognitive representation of political leaders, perhaps the most salient stimulus category in politics, is central to any model

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confidence: 99%

Implicit Representations of Political Leaders: A Multidimensional Analysis

Forgas

1980

J Applied Social Pyschol

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“…Finally, it is also important to note that PEC was found to have a relatively strong correlation with both political party preference and political self-concept. This is important because it implies that not only is PEC a fundamental political dimension in Europe (see Ekehammar and Sidanius 1977,1979, Elster and Capra 1972, Linden 1975, Lund 1974, Holmberg 1978 but also in the USA.…”

Section: Dimensions Of Ideologymentioning

confidence: 99%

Ideological constraint, political interest and gender: a Swedish‐American comparison

Sidanius

Brewer

Banks

et al. 1987

European J Political Res

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Abstract. American and Swedish university and gymnasia students were examined in order to discover whether or not evidence could be found for higher levels of: a) ideological coherence, b) political interest, c) ideological variance, and d) strength of interface between political party preference and political self‐concept on the one hand and socio‐political attitudes on the other for Swedish citizens as compared to American citizens. The results confirmed the hypotheses in almost all cases and the results are discussed in terms of differences between the nations’ political party environments.

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“…Quite a few studies related to the issue of political perception have made use of multidimensional sealing (MDS) techniques in order to explore the number and nature of dimensions underlying the perception of political stimuli of different types (Abelson, 1954;Elster & Capra, 1972;Lund, 1974;Messick, 1956;Sherman & Ross, 1972;Shikiar, 1974;Sjoberg, 1975b;Sjoberg & Capozza, 1975;Stone & Coles, 1972;Tucker & Messick, 1963;Warr, Schroder & Blackman, 1969;Wish, Deutsch & Biener, 1970;Yellig & Wearing, 1974). Some of these studies have focused upon differences in political perception among individuals with differing socio-political viewpoints.…”

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Political perception and political preference An exploratory study of Swedish political parties

Ekehammar

Sidanius

1977

Scandinavian J Psychology

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Political perception was studied as a function of the perceiver's political viewpoint. The political stimuli used were the names of 9 Swedish political parties or organizations. Political viewpoint was defined by the person's political party preference. The subjects were 105 undergraduate psychology students. Different aspects of political party perception were studied concerning (a) perceived positions of the parties on a Left-Right continuum, (b) perceived similarity among parties, and ( c ) the number and nature of inferred dimensions and categories underlying the perception of the parties. With regard to (a) and (b), the analyses indicated systematic differences among political preference groups, whereas the number and nature of political dimensions seemed to be the same. Thus, for both socialists and nonsocialists the dimensions underlying the perception of Swedish political parties could be interpreted as "left-right", "extremity", and "religiosity".

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Multidimensional Scaling of Political Preferences

Cited by 8 publications

References 4 publications

Implicit Representations of Political Leaders: A Multidimensional Analysis

Implicit Representations of Political Leaders: A Multidimensional Analysis

Ideological constraint, political interest and gender: a Swedish‐American comparison

Political perception and political preference An exploratory study of Swedish political parties

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