This research aims to illustrate the implementation of character education in Social Studies learning. It uses naturalistic qualitative method. It was located at junior high school 4 Rumbio Jaya, Kampar Regency. The subject of this research was a Social Studies teacher. The data collection consisted of observation, documentation, and interview. The data analysis technique in this research used qualitative data analysis procedure such as data collection, data reduction, data presentation, and conclusion/ verification. The result of this study showed that: 1) the teacher has applied character values in Social Studies learning. The values have been attached in the syllabus and lesson plans that are used in the learning process. There were 11 out of 20 characters values applied during the first meeting, while on the second meeting there were 10 values. 2) During the implementation, the characters on the lesson plans and syllabus weren't fully integrated due to the lack of support from the conditions and classroom environment. 3) During the learning process, especially the closing part, the teacher didn't inform the students about the lessons that would be learned for the next meeting. As for the evaluation, the teacher didn't provide a follow-up to the success of learning. 4) Hindrances in implementing character education at school are the limitation of school facilities and infrastructure.