Network Marketing Strategies in Sale and Marketing Products Based on Advanced Technology in Micro-Enterprises

Abstract

Abstract-New products based on modern technologies (high-tech), in order to enter the market, face a number of challenges such as high investment required for research and development of these products, high cost of labor force, high cost of products, making profit at advanced stages, low life expectancy, high level of associated risks and required innovation. In terms of marketing these products, issues such as centralized decision making by the manager or the owner, dynamic environment, existence of larger competitors with higher resources and influence in the market, high expectation of customers and lack of resources are just some of the issues to mention.In this study the effects and functionality of network marketing strategies such as reduction of costs, increase in the rate of sales, brand making, job creation, effective networking, high level of innovative potentials, and increase in liquidity as the result of growth of sales; which itself is obtained by viral marketing and its expansion to a social networking site with exchanges of social capital has been investigated. The statistical population are a number of small scale companies providing microfiber Nano silver cleaning cloths based in the city of Tehran. The research method which has been used in this research is qualitative research method.The results of the research show that by providing a favorable reward plan in network marketing, microenterprises offering high-tech products can overcome many of their problems and difficulties in presenting, selling and promoting their products in the market.Index Terms-Microenterprises, network marketing, social network, social capital, viral marketing.I.

Consumer Motivation and Multilevel Marketing on Health Products

“…Multilevel marketing (MLM) in healthcare has been argued to be successful globally following its involvement in local health markets (Droney, 2016). Different names have been given to it such as network marketing (Dai et al, 2008) multilevel marketers (Aggarwal and Kumar, 2014), multilayer marketing (Rezvani et al, 2017), independent distributors (Keep and Vander Nat, 2014), and salespeople (Gregor and Gregor, 2013). However, the models are the same as it enables consumers to have the products without involving intermediaries (Selladurai, 2012); by contracting people to make face-to-face sales using a multilevel compensation structure (Albaum and Peterson, 2011).…”

Marketing Strategy of Umrah Travel Agent and Religious Attitude in Indonesia

“…Likewise, through MLM, the public will recognise the product more quickly because marketing is carried out by many people, even the customers themselves who are members of the network. MLM is proven to increase product sales (Rezvani et al, 2017). The strength of MLM lies in the motivation, bonuses, and utilization of the network so that products can be sold door to door (Zemanian, 1986).…”

Perception of Financial Variants of Multilevel Marketing Strategy And Growth of Network Marketing Companies in Nigeria

“…Jain, Singla, and Shashi (2015) pointed out that direct selling comprises single level marketing and multilevel marketing. The term MLM is also known as network marketing (Failla, 1996;Oksanen, 1999;Koehn, 2001;Akinyi, 2008;Yen, Chen and Chen, 2008;Koroth and Sarada, 2012;Bogdan and Aron---Axel, 2013;Aggarwal and Kumar, 2014;Keep and Vander Nat, 2014); multi---layer marketing (Rezvani et al, 2017). The definitions of MLM are widely varied as the number of scholars that has written about the concept (Bittnerova, 2015).…”

“…The increasing rate and pace of competition in the global market over the years has driven many companies to scout for new markets and create demands for their products as well as adopt new marketing strategies to penetrate the international market (Rezvani, Ghahramani, and Haddadi, 2017). Akinyi (2008) regarded this as a paradigm shift from the conventional reactive strategy.…”