New Opportunities for Restaurant Business Development Based on Computer Modeling of Consumer Preferences

Abstract

The restaurant business is one of the most significant hospitality industry people. However, competition is very high here. Therefore, restaurants are looking for new ways to improve, so the article is devoted to studying the theoretical basis and developing recommendations for developing the restaurant business based on consumer requests. To develop measures, the authors used a theoretical-empirical method, namely, the development of methodological foundations based on the study of theoretical sources, the formation of recommendations on their basis and their empirical testing to form the final proposals. The authors examined consumer literature and consumer inquiries; analyzed traditional and new ways of managing consumer demand. The study's value is that the authors have developed methodological recommendations; namely, they proposed an algorithm for the restaurant business's development, taking into account computer modeling of consumers' preferences and schematically and graphically depicted ways to increase consumer preferences in a restaurant. The suggested recommendations have been tested in real restaurants, which has proven their effectiveness and applicability. The study showed that restaurants need to re-evaluate and review their business strategy and development periodically. There is no universal mechanism that would suit absolutely any restaurant. Still, the steps and principles proposed in the algorithm allow you to start/improve restaurant business development strategy correctly based on computer modeling of consumer preferences.

Environmental Taxation Assessment on Clean Technologies Reducing Carbon Emissions Cost-Effectively

“…It is necessary to introduce taxes on carbon emissions in industrialized countries, where the environmental situation has led to the development of diseases, as a result of which, medical tourism has begun to develop [20,21]. The study of new opportunities for the development of environmentally friendly products and the organization of their implementation go beyond the scope of one industry and are considered in the restaurant business based on computer simulation [22][23][24]. The development of clean technologies and their areas of greening and eco-modernization require both a change in environmental taxation rates and additional sources of green financing and guarantees, including subsidies, soft loans, government guarantees, and green bonds.…”