2017
DOI: 10.1108/jabs-08-2015-0145
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New product announcements effect on stock prices in India

Abstract: Purpose The purpose of this study is to study the impact of new product announcements on the shareholder value in India since; there is lack of perceptive results regarding the impact. Also, an attempt has been made to analyse the determinants of value creation, by industry type, which has so far escaped the attention of researchers. Design/methodology/approach First, standard event study methodology has been used to measure the abnormal gains/losses of the announcing firms for the new product introductions. … Show more

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Cited by 3 publications
(4 citation statements)
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“…These announcements impact the sentiment of investors towards the stock. There is a significant impact of the announcement of a new product launch or approvals or decisions on the company's share prices [15]. So abnormal returns are generated on the event day.…”
Section: Sentiment Analysismentioning
confidence: 99%
See 2 more Smart Citations
“…These announcements impact the sentiment of investors towards the stock. There is a significant impact of the announcement of a new product launch or approvals or decisions on the company's share prices [15]. So abnormal returns are generated on the event day.…”
Section: Sentiment Analysismentioning
confidence: 99%
“…It is evident from the sentiment of investors on the news of any new product announcement for the BSE 500 index companies that there is a significant impact of the news of new products on the stock price. With the information of the new product launch, the trend of stock price changes and abnormal returns are generated on the event day [15].…”
Section: Review Of Sentiment Analysis For Indian Stock Marketmentioning
confidence: 99%
See 1 more Smart Citation
“…New product developments are essential for maintaining competitive advantage and ensuring a consistent revenue stream (Lee and Chen, 2009). New product launches have been shown to enhance shareholder value (Chaney et al , 1991; Lee and Chen, 2009, Mann and Babbar, 2017). Typically, investors react positively to product development and restructuring announcements (Jacobs and Singhal, 2014).…”
Section: Literature Reviewmentioning
confidence: 99%