“…Indeed, a number of surveys have shown a clear distinction between a more trusted and a less trusted source. For example, an initial survey conducted by Gaziano and McGrath (1987), who developed a 12-item news credibility index that includes trustworthiness, bias, accuracy, fairness, and community relations, found that credibility had more to do with perceived fairness, lack of bias, and good faith rather than perceived accuracy or reliability of the information itself. "A relevant component was the [audience's] perception of the medium as having the interest of the public at heart" (as cited in McQuail, 2005, p. 509).…”