Nilai Dan Kontrol Diri Sebagai Faktor Pembentuk Sikap  Dalam Perilaku Pembelian Impulsif Antargenerasi

Rois, Muhammad; Simanjuntak, Megawati

doi:10.24156/jikk.2020.13.3.262

Cited by 4 publications

(1 citation statement)

References 26 publications

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“…Then, perceptions are grouped based on the cut off into bad (≤66,6) and good (≥66,7) (Ulfa & Djamaludin, 2016). Investment interest variables are grouped based on cut offs into low (≤60), medium (60-80), high (>80) (Am & Simanjuntak, 2020).…”

Section: Methodsmentioning

confidence: 99%

The Influence of Perceptions and Lifestyle of College Students on Investment Interest in Islamic Mutual Funds During the Covid-19 Pandemic

Megawati

Djamaludin

2023

jcfcs

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The Covid-19 pandemic has an impact on the economy which is getting worse, so investment is one way out that needs attention as an alternative source of income from the returns generated. This study aims to analyze the influence of perceptions and lifestyles of students on interest in investing in Islamic mutual funds during the Covid19 pandemic. This study uses a cross sectional study design, with the SEM-PLS analysis method. The population of this study were undergraduate students throughout Indonesia. Respondents were selected by voluntary sampling with a total of 100 respondents. Muslim students have better perceptions and higher investment interest in Islamic mutual funds, and have a hedonic lifestyle compared to non-Muslim students. Then, students with good perceptions of Islamic mutual funds and having a frugal lifestyle have an effect on increasing interest in Islamic mutual fund investment. Students are expected to increase their interest in investing in Islamic mutual funds by changing their previously hedonic lifestyle to a frugal lifestyle, this can be done by starting to make financial plans for the long, medium and short term and prioritizing needs to be able to meet financial goals in the future.

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Section: Methodsmentioning

confidence: 99%

The Influence of Perceptions and Lifestyle of College Students on Investment Interest in Islamic Mutual Funds During the Covid-19 Pandemic

Megawati

Djamaludin

2023

jcfcs

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The Effect of Sales Promotion, Self-Control, And Hedonism on Impulsive Buying In E-Commerce Platform During The Covid-19 Pandemic

Victoria

Diets

Kalyana

et al. 2021

2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS

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Persepsi Nilai Mewah Pada Konsumen Tas Branded: Kajian Nilai Budaya Di Indonesia

Asprilia¹,

Hami²

2021

Jur. Ilm. Kel. & Kons.

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Mayoritas konsumen di Indonesia membeli produk mewah untuk meningkatkan kualitas diri dan status sosial. Penelitian ini bertujuan untuk mengidentifikasi dimensi nilai finansial, fungsional, individual, dan sosial yang muncul sebagai nilai dominan dalam mempersepsi nilai mewah. Penelitian ini menggunakan desain cross sectional study dengan pendekatan kuantitatif. Partisipan yang terlibat dalam penelitian ini sebanyak 120 pengguna tas branded di Indonesia yang didapat menggunakan teknik snowball sampling. Hasil penelitian disajikan secara deskriptif dan dikaji lebih lanjut untuk mengetahui perbedaan pola konsumsi produk mewah di Indonesia berdasarkan nilai budaya. Hasil penelitian menunjukkan tiga budaya terbesar yang menggunakan tas branded di Indonesia merupakan suku Jawa, Sunda, dan Minangkabau. Berdasarkan ketiga budaya tersebut, nilai finansial merupakan nilai dominan dalam membentuk persepsi nilai mewah. Nilai dominan yang membentuk persepsi nilai mewah memiliki pola serupa pada budaya Jawa dan Minangkabau. Budaya Jawa dan Minangkabau menunjukkan nilai dominan pada nilai finansial yang diikuti dengan nilai fungsional, individual, dan sosial secara berurutan. Perbedaan pola terlihat pada budaya Sunda dengan nilai dominan pada nilai finansial yang diikuti dengan nilai sosial, fungsional, dan individual secara berurutan. Hasil penelitian ini dapat digunakan untuk membantu strategi pemasaran yang lebih spesifik dan sensitif terhadap kebutuhan konsumen.

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Nilai Dan Kontrol Diri Sebagai Faktor Pembentuk Sikap Dalam Perilaku Pembelian Impulsif Antargenerasi

Cited by 4 publications

References 26 publications

The Influence of Perceptions and Lifestyle of College Students on Investment Interest in Islamic Mutual Funds During the Covid-19 Pandemic

The Influence of Perceptions and Lifestyle of College Students on Investment Interest in Islamic Mutual Funds During the Covid-19 Pandemic

The Effect of Sales Promotion, Self-Control, And Hedonism on Impulsive Buying In E-Commerce Platform During The Covid-19 Pandemic

Persepsi Nilai Mewah Pada Konsumen Tas Branded: Kajian Nilai Budaya Di Indonesia

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