Nilai Konsumen Wisata Dalam Ruang Promosi Digital

Abstract

Abstract
 Consumer value is the basic fundamental of marketing communications. Promotional materials on media have to consider the value of consumer expectations, wishes, experiences, and perceptions. This means the product or service has to interact with consumers (need, expectation, experience, and perception). The emergence of new media becomes an alternative for marketers to promote goods or services to their target market. But the emergence of this new media in addition to being an opportunity also becomes a challenge in presenting the best consumer value. The purpose of this research is to find out the ways of creating the value of local tourism on social media. The researcher chooses the official account of Twitter of Government Tourism and Culture Office of West Java as an object of research. The focus of this research is promotional content on the official account of Twitter and consumer value creation. This research is content analysis. The purpose of this research is the identification of the value and effort of tourism, consumer value creation, especially on social media. The output of this research is patterns of consumer tourism, value-creation. Consumer value creation is not applied in visual and textual comprehensively. In addition, based on the content of this account, the local tourist is as the main target market. The values in this account are created for local tourists and not for international tourist.
 
 Keywords: consumer value, tourism, tourism marketing.

Pemanfaatan Teknologi Informasi dan Komunikasi dalam Administrasi Pengarsipan di Surabaya

“…Di era new media seperti saat ini sudah banyak kebijakan publik yang sesuai dengan modernitas teknologi, misalnya Dinas Pariwisata Jawa Barat sedang mengembangkan promosi melalui Instagram (Sumara, Saepudin, & Dwi Aksa, 2019). Ada pula Arsip Nasional Republik Indonesia yang dalam pengelolaan kehumasan berkonsentrasi pada optimalisasi media digital (Kharisma & Agustina, 2019).…”

The Policy to Optimization of Social Media for Traffic Management in Islamic Perspectives

“…In the era of new media such as nowadays, there have been many public policies that suit current conditions, for example, the West Java Tourism Office is developing promotions through Instagram (Sumara, Saepudin, & Dwi Aksa, 2019). There is also the National Archives of the Republic of Indonesia which in public relations management concentrates on optimizing digital media (Kharisma & Agustina, 2019).…”