Platinum and nitrogen co-doped titania films of different surface morphologies obtained via a sol-gel process have been tested for tetracycline hydrochloride photocatalytic decomposition under simulated solar light. Titania crystallization to anatase is shown by XRD for all films. A shift of the bandgap edge toward the visible region in absorption spectra and, consequently, a narrowing of the bandgap is observed for some films doped with nitrogen and/or exposed to UV pretreatment. The surface peculiarities of the samples are presented by an SEM and TEM investigation. The surface saturation by Pt and N with a homogeneous distribution of Pt ions on the surface as well as bulk as established by XPS and EDS data can be achieved with a certain synthesis procedure. The influence of the platinum content and of the pretreatment procedure on the state and atomic surface concentration of incorporated nitrogen and platinum is studied by XPS analysis: substitutional and interstitial nitrogen, non-metal containing fragments, Pt0, Pt2+ and Pt4+ ions. The photocatalytic activity of the films is ruled by the presence of Pt2+ ions and N rather than Pt0. The formation of the polycrystalline titania structure and Pt0 nanoparticles (NPs) is confirmed by TEM and electron diffraction images. The mechanism of primary photocatalytic processes is proposed.