Non-Price Competition in the Port Sector: A Case Study of Ports in Turkey

Esmer, Soner; Nguyen, Hong-Oanh; Bandara, Yapa Mahinda; Yeni, Kazim

doi:10.1016/j.ajsl.2016.03.001

Cited by 20 publications

(10 citation statements)

References 35 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This result shares the same view of Palmatier et al [27]'s study which found the social programs more vital as they manifest the higher payoff. Additionally, this result comply with the latest trend in port literature where scholars manifest the importance of non-price competition issues to gain competitive advantage for ports [37,38]. According to the results, ports located in Turkey mostly prefer visiting, giving gifts and hosting lunch or dinners as social RM tactics.…”

Section: Conclusion and Discussionsupporting

confidence: 74%

Port Industry Related Relationship Marketing Applications

Çalışkan¹,

Esmer²

2017

J ETA Maritime Sci

Self Cite

View full text Add to dashboard Cite

show abstract

Section: Conclusion and Discussionsupporting

confidence: 74%

Port Industry Related Relationship Marketing Applications

Çalışkan¹,

Esmer²

2017

J ETA Maritime Sci

Self Cite

View full text Add to dashboard Cite

show abstract

“…In contrast to Esmer et al [5] this survey was intended for an international usage. The target group contained experts currently working in container terminals, mostly managed by multinational port operators from private sector.…”

Section: Methods Statementmentioning

confidence: 99%

“…Esmer et al [5] investigated into non-price competition strategies of port sector competitiveness factors. The research was intended to reveal non-price competition strategies prevailing in the Turkish cargo terminals handling more than 100,000 TEUs or 500,000 tons of bulk and general cargo.…”

Section: Competitive Factors In Port Literaturementioning

confidence: 99%

Container terminals competitive factors – results of an international survey

et al. 2018

View full text Add to dashboard Cite

Container terminals require continuous benchmarking of competitiveness factors. This paper discusses factors of competitiveness with a main focus on feeder and mixed terminals (in which both feeder and transshipment services are provided). Method statement includes an economic literature review with respect to competitiveness factors and a container port expert survey process to achieve a list of most important factors among global container port operators. Experts were selected from different countries and private container terminals. A questionnaire was developed and sent online to them. Questions required both a ranking of factors as well as assigning monetary values to critical variables. Responses were analyzed using a pre-established strategy. Overall, experts ranked first the role of market related competitiveness factors related to service quality, price level and adaptability to the changing market environment. Intermodal links and general hinterland connections factors were more often mentioned than factors relating to nautical accessibility or other factors. Both assignment of monetary values as well as ranking have produced mutually coherent results. The paper does not claim to be definitive; it aims to provide an update of competitive factors hierarchy and highlights issues for further port development.

show abstract

“…As mediators, trust and commitment are shaped by different precursors (e.g. Communication and common standards) and bring about numerous findings such as loyalty, cooperation, and financial performance (Morgan & Hunt, 1994;Esmer et al, 2016). There are distinguished scholastic researches which establish empirically that the investments of a relationship marketing cause greater performance on the part of the supplier (Sirdeshmukh et al, 2002;Palmatier & Gopalakrishna, 2005;Palmatier et al, 2006;Bichou & Bell, 2007;Chang et al, 2008;Lavissiere, 2018).…”

Section: The Concept Of Relationship Marketingmentioning

confidence: 99%

مستوى تنفیذ استراتیجیات التسویق بالعلاقات فی فنادق شمال الصعید المصری

عبدالموجود¹,

علي²,

زکي³

2020

مجلة کلیة السیاحة والفنادق - جامعة مدینة السادات

View full text Add to dashboard Cite

This research aims to determine the implementation level of relationship marketing strategies in north upper Egypt hotels in the cities of Fayoum, Beni Suef, Minia, and Assiut. Random cluster samples include 517 questionnaires were distributed to customers of North Upper Egypt hotels. The results revealed that the average of the implementation level of relationship marketing is high equivalent to 81.2% (4.06 out of 5), and the standard deviation is 0.171. In addition, most customers (96.3 %) stated that there is continuous communication with the hotel, about 95 % of them evaluated the relationship marketing as a successful strategy, and customer motivations in dealing with hotels are special treatment, quality of service, confidence, appropriate prices, proximity to the site, speed of service, diversity of services and global reputation, respectively. Moreover, the level of hotel performance ranges from high to very high, in terms of the level of relationship satisfaction (81.2%), the level of customer loyalty (82%), the level of service quality (80.9%), the level of accommodation quality (73.2%), and the level of food and beverage quality (80.6%). Finally, there is a significant correlation between the level of relationship marketing and the variables of confidence (0.402), loyalty (0.371), interaction (0.398), commitment (0.365), connections (0.352), special treatment (0.347), social transactions (0.346) and satisfaction (0.332). In conclusion, the results of this research are an essential step for hospitality managers to develop effective strategies of relationship marketing in north upper Egypt hotels.

show abstract

Non-Price Competition in the Port Sector: A Case Study of Ports in Turkey

Cited by 20 publications

References 35 publications

Port Industry Related Relationship Marketing Applications

Port Industry Related Relationship Marketing Applications

Container terminals competitive factors – results of an international survey

مستوى تنفیذ استراتیجیات التسویق بالعلاقات فی فنادق شمال الصعید المصری

Contact Info

Product

Resources

About