The generalized equivalent mass (GEM) concept, based on firm algebraic foundations of the generalized approach to electrolytic systems (GATES), is considered and put against the equivalent "weight" concept, based on a "fragile" stoichiometric reaction notation still advocated by IUPAC. The GEM is formulated a priori, with no relevance to a stoichiometry. GEM is formulated in a unified manner, and referred to systems of any degree of complexity with special emphasis put on redox systems, where generalized electron balance (GEB) is involved. GEM is formulated on the basis of all attainable (and preselected) physicochemical knowledge on the system in question, and resolved with use of iterative computer programs. It is possible to calculate coordinates of the end points taken from the vicinity of equivalence point. This way, one can choose (among others) a proper indicator and the most appropriate (from analytical viewpoint) color change of the indicator. Some interpolative and extrapolative methods of equivalence volume V eq determination are recalled and discussed. The GATES realized for GEM purposes provides the basis for optimization of analytical procedures a priori. The GATES procedure realized for GEM purposes enables to foresee and optimize new analytical methods, or modify, improve, and optimize old analytical methods.