“…Specific food for breed, size, life stage and high quality feed, in relation to the nutrient content (antioxidants, fibers, polyunsaturated fatty acids, etc. ), are increasingly assuming greater appeal to the buyer, who is prone to pay for a higher price (Swanson, Carter, Yount, Aretz, & Buff, 2013). Even though the ingredients' selection is a key element for pet food, tastiness and palatability also represent an important characteristic for the owner.…”