O canto da sereia: América Latina perante a Alca

Abstract

Resumo: O objetivo é examinar o significado para os países latino-americanos em geral, e para o Brasil em particular, do projeto de formação da Alca proposto pelo governo norte-americano na Cúpula de Miami, em dezembro de 1994. Para tanto, faz-se uma reconstituição dos esquemas regionais de "nova geração" que emergiram no continente nos anos 90, tomando como foco de análise o Nafta, ante-sala do que possa vir a ser a Alca, e o Mercosul. Palavras-chave: regionalismos de nova geração; relações Estados Unidos/América Latina.Abstract: This article examines the significance for Brazil in particular and for Latin America in general of the FTAA agreement proposed by the United States government at the Miami Summit in December of 1994. To this end, the author reviews the various regional frameworks of the "new generation" that emerged throughout the continent in the 1990´s, taking as a starting point Nafta, which may provide a notion of what can be expected from the FTAA and Mercosul. Key words: regionalisms of the new generation; U.S./Latin American relations. SONIA DE CAMARGO

Hospitality in women's wear retail in São Paulo City

“…This was a sacred, moral and social obligation in pre-industrial societies. It consisted of the duty to receive both neighbours and strangers with demonstrations of sincerity, genuine concern and generosity (Camargo 2004, Bueno 2008, Lashley 2004.…”

“…Those who give hospitality, the hosts, usually make such offers in their own homes, sharing their livelihood with guests and taking responsibility for their well-being, ensuring their safety and creating a bond of trust, closeness and warmth (Lashley 2004, Camargo 2004). The hospitality etymology has different origins: hospes and host, conveying the meaning of hosting, hospice, guest, host and, at the same time, of hostility.…”

“…Although commercial hospitality implies monetary exchanges (mediated by money), it also involves people and places, not just companies and payment for service (Camargo 2004). A competitive ratio between service and its price is the prerogative of a customer, not a guest.…”

“…The guest in the first scene is converted into a host, in the second one, and this role reversal continues without end. In a sense, this is the basic ritual of human relationships (Camargo 2004). Therefore, theatre represents an appropriate metaphor for the service industry as the delivery of both service and hospitality consists of a series of processes that customers experience as 'staging'.…”

“…In these cases, in the words of the interviewees themselves, bonds of friendship are created and closeness that confirms the motivations of hospitality cited by Telfer (2004). It is what Camargo (2004) (Interview 4,manager,30 years,luxury,mall). Hospitality is also about the frequency with which meetings occur.…”