The model of capitalist subjectivation determines the generalization of competition as a norm of conduct, intimate individuals to conceive of themselves and behave like a company, order social relations according to the market model and change the logic of public policies. The present essay aims to understand, from the theoretical reference of P. Dardot C. Laval (2016a, 2016b, 2010), F. Guattari (1985, 1996), G. Alves (2008, 2011), D. Mancebo (2007, 2003), among others, how the subjectivity of the teaching worker of higher education is constituted, in the face of the current hegemonic expansion process of toyotista / neoliberal rationality, and how this process of capitalist subjectivation has interfered with working conditions and the mode / life project of education professionals. It is an exploratory study regarding the objectives and bibliographical information about the procedures of hermeneutic-analytical character. Initially, the essay deals with the transformations in the political-economic, cultural and productive structure inherent to the expansion of flexible capitalism, which underpinned the construction of a new model of "governance" and the formation of a new (self-governing) productive subject. Then, it presents the mechanisms and movements used by the toyotista / neoliberal rationality in the formation of a productivist and competitive subjectivity and its implications on the rhythms and working conditions. Finally, it intents to understand the metamorphoses of the teaching work, including the phenomenon related to the intensification and precarization of its working conditions, due to the process of capitalist subjectivation.