DOI: 10.11606/t.12.2004.tde-09042005-161737
|View full text |Cite
|
Sign up to set email alerts
|

O marketing do lugarzinho: uma aplicação exploratória da técnica de índice de preços hedônicos a jovens consumidores de restaurantes na cidade de São Paulo

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1

Citation Types

0
2
0
6

Publication Types

Select...
3
1
1

Relationship

0
5

Authors

Journals

citations
Cited by 6 publications
(8 citation statements)
references
References 20 publications
(86 reference statements)
0
2
0
6
Order By: Relevance
“…We made and analysis of the data to the questions on the parts B and C of the questionnaires of the Parents and Teachers, recurring to the data treatment techniques that agglomerate the initial information, aiming to facilitate its analysis. According to Pereira (2004), technique used in the factorial analysis, consists of calculating all the correlations among all the variables and isolating the main factor. To Angelo (1991), the factorial analysis is a statistical technique which allows to identify a reduced number of facts that can be used to represent a set of interconnected variables.…”
Section: Factorial Analysismentioning
confidence: 99%
“…We made and analysis of the data to the questions on the parts B and C of the questionnaires of the Parents and Teachers, recurring to the data treatment techniques that agglomerate the initial information, aiming to facilitate its analysis. According to Pereira (2004), technique used in the factorial analysis, consists of calculating all the correlations among all the variables and isolating the main factor. To Angelo (1991), the factorial analysis is a statistical technique which allows to identify a reduced number of facts that can be used to represent a set of interconnected variables.…”
Section: Factorial Analysismentioning
confidence: 99%
“…Outro método bastante difundido é o que considera a teoria dos preços hedônicos. Tal método se caracteriza pela obtenção de preços implícitos para atributos ou características específicas de um bem, entre as quais se destaca o grau de qualidade atribuído ao bem pelo consumidor (PEREIRA, 2004;FÁVERO, 2003;MALPEZZI, 2002;SARTORIS NETO, 1996).…”
Section: Danos Patológicos Ou Bióticosunclassified
“…O modelo de Lancaster (1966) assume que o consumidor é capaz de perceber, verificar e ordenar as características de cada bem objetivamente, segundo uma unidade de medida própria para essas características. Assim, a escolha é feita tendo por base o "gosto pessoal" do consumidor e não uma característica intrínseca ao bem em questão (PEREIRA, 2004).…”
Section: A Teoria Dos Preços Hedônicosunclassified
See 2 more Smart Citations