The purpose of this article is to propose a Conceptual model to obtain innovation in organizations through management tools such as organizational strategy and organizational structure, allowing the company to acquire competitive advantages in an increasingly aggressive market. The applied methodology was the one of case study, an exploratory and qualitative research. Data were collected between March and May of 2018, through interviews. In addition to the reference synthesis of the present study, we also sought to establish a theoretical relationship that can be used in future researches, as well as in future discussions on the present theme. In the midst of the final considerations, it was identified that, if well integrated, strategy and structure provide personal and organizational gains, allowing a greater visibility of the organization in the branch in which it operates, also making it possible to prospect new markets.