Omni-personal Luxury

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert

doi:10.1007/978-3-030-85769-1

Cited by 2 publications

(2 citation statements)

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“…The phygital experience is argued to be a game changer for luxury retailing (Lawry, 2023; Schmitt et al, 2021). In this challenging context, marketers have limited experience in designing and evaluating phygital technologies in terms of consumers' perceptions.…”

Section: Discussionmentioning

confidence: 99%

Phygital luxury experiences. A correspondence analysis on retail technologies

Guzzetti,

Crespi,

Belvedere

2024

Int J Consumer Studies

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Beliefs play a prominent role in consumer attitudes toward technology. Hence, the interplay between affective and cognitive perceptions results in approach or avoidance behaviours. This study examines how phygital interactive in‐store technologies are perceived in the specific context of luxury retail by providing a holistic picture of the characteristics consumers link to technological applications. Employing correspondence analysis, we highlight the contribution of the affective and cognitive dimensions of beliefs to technology evaluation, both in positive and negative terms. By differentiating between respondents who had already tried the technology and those who had not, the findings reveal how negative bias, derived from a lack of experience, results in negative evaluations; while previous usage of the technology positively impacts technology assessment. The results provide an outline of a valuable customer in‐store experience enriched by phygital devices, showing how technology's distinct features attract consumers, and how these perceptions can be leveraged by the retailer to enhance the retail experience.

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Section: Discussionmentioning

confidence: 99%

Phygital luxury experiences. A correspondence analysis on retail technologies

Guzzetti,

Crespi,

Belvedere

2024

Int J Consumer Studies

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“…One clear area where the current model may be inaccurate is the x-ray energy spectrum coming from the betatron. This spectrum was directly observed using a shielded and collimated LaBr3 gamma spectrometer [25]. Analysis of these data is ongoing to properly account for pileup and other effects, but a preliminary spectrum from this analysis is shown in Figure 27.…”

Section: Physics Modelmentioning

confidence: 99%

Progress on Associated-Particle Imaging Algorithms, 2022

Hausladen,

Heath,

Newby

et al. 2022

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The present work describes progress on developing imaging algorithms that use fast neutron signatures acquired using the associated-particle imaging (API) method. The present work complements ongoing work to develop neutron source and detector hardware to enable field inspection by investigating algorithms that can discriminate among critical materials or extract 3D geometrical information from single-sided or transmission measurements. The present work has three focus areas:1. Iterative reconstruction of inelastic gamma-ray emissions to perform 3D time-of-flight (TOF) imaging in a single view in either transmission or backscatter configurations. Iterative reconstruction enables better image resolution than the inherent TOF resolution.2. Decomposition of registered neutron and x-ray radiographs into an assumed material list for each pixel in the image.3. Material identification using full spectral analysis that includes the emergent neutron and gamma-ray energies, times, and angles.Progress for each approach is summarized for FY 2022.

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Omni-personal Luxury

Cited by 2 publications

References 0 publications

Phygital luxury experiences. A correspondence analysis on retail technologies

Phygital luxury experiences. A correspondence analysis on retail technologies

Progress on Associated-Particle Imaging Algorithms, 2022

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