“…Kaplan and Haenlein (2010, p.61) define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content". Although there are a number of approaches in terms of social media taxonomies (Constantinides, 2009;Fischer & Reuber, 2011;Kim, Jeong, & Lee, 2010;Mangold & Faulds, 2009) Kaplan and Haenlein (2010) proposed a taxonomy scheme that classifies social media types according to their (a) level of social presence / media richness, and (b) level of self presentation / self disclosure, identifying six types of social media: social networking websites (i.e. Facebook, Linkedin), blogs, content communities (i.e.YouTube, Flickr, Scrib, Slideshare, Delicious), collaborative projects (i.e.…”