“…As young people increasingly associate online with people that they also know offline, the fluidity of these roles has received more attention in recent years (Festl et al ., ; Quirk and Campbell, ) with some acknowledgement that the norms negotiated in an offline setting often influence an individual's online behaviour (Seiler and Navarro, ; Jones et al ., ). Indeed, the role of social hierarchies in involuntary social groups, such as school classes, has been raised as an area of note (Festl et al ., ) in terms of the degree to which a cyberbullying event impacts upon pre‐existing social group dynamics and individual social identity.…”