“…This approach of ours shares its overall orientation, as noted, with like-minded attempts to work across the ethnography-big data divide (e.g., Curran, 2013;Ford, 2014;Taylor and Horst, 2013) -while also, we believe, adding notions of complementarity, stitching and granularity as novel methodological orientations for what that might entail in practice. Moreover, the particularities of our data test site mean that we inscribe this exploration into the wider research field of college parties (e.g., Ronen, 2010;Sweeney, 2014), understood here in the Goffmanian sense of a relatively dense, evanescent yet semi-coordinated social occasion of bodily co-presence (Goffman, 1963;Wynn, 2016). While our approach gives us little to say on such otherwise important topics as gender and sexual relations (e.g., Tye and Powers, 1999) or alcohol consumption (e.g., Workman, 2001), we thus conceive of our joint big data-ethnography focus on party intensities as aligning closely with Goffman's Durkheim-inspired interest in the social forms and affective-normative patterns of interaction rituals.…”