Online Consumer Behavior on Using Social Media on E-Commerce, based on the AISAS Model Approach. Case Study; Bukalapak, Tokopedia and Blili.com

Previous research has acknowledged the widespread adoption of social networking (SNS) platforms for online shopping among social media users, known as social commerce. While the positive effects of shopping on social network platforms have received much attention in the literature, the negative outcomes of this type of commerce remain under-explored. Notably, the prevalence of cybercrime, specifically related to online purchasing fraud, has increased rapidly. To address this gap, this paper explores the online purchasing fraud cases related to shopping on the social network platforms, the demographic characteristics of the victims and the financial impact of the fraud to the victims. In addition, this paper also explores the strategies to mitigate the fraud cases. The data was gathered from social network users via an online survey. The findings show that almost seventy percent of the respondents were currently using social network platforms to shop, with Facebook being the most popular platform. For those who use social commerce, as many as twenty-four percent (24%) admitted to having been victims of purchasing fraud. The overwhelming majority of the victims were highly-educated middle-income earning married women, aged between 26-35. In terms of financial impact, the majority of the victims had lost nearly RM400. Few mitigation strategies were identified, including word of mouth, background check of sellers, reliable and transparent transaction process, and avoidance.

Section: Social Commercementioning

confidence: 99%

The Current State of Social Commerce Fraud in Malaysia and the Mitigation Strategies

Talib¹

2020

“…The Importance of name on the user profile to facilitate people to find us. A lot of benefits can be explored by social networking data, such as quantifying the mobility of urban inhabitant [23], understanding mobility patterns [24], inferring individual lifestyle patterns [25], sensing urban land use for urban planning application [26], identifying the city center [27], estimating user location [28], urban population [29], students' group collaborative [30], privacy awareness [31], consumer behavior [32] and predict mental illness [33]. In general, prior studies have focused on the field text (user posted text) and geo-location (location check-in) as the criteria to make the measurement.…”

Section: Introductionmentioning

confidence: 99%

Personal popular Name Identification Through Twitter Data

2020

A name has important meaning to someone's life. Since, a name describes specific identities to distinguish someone from others, and represent the uniqueness of the person as well. This paper addresses popular personal names which are preferred to be used by people in Makassar City, by investigating the typology of first name, middle name, and last name. Around 14,500 personal names were collected from social networking Twitter. To ensure data integrity, preprocessing data was conducted by implementing Min-Max normalization which functions to replace missing or false values. Based on data analysis with the K-means algorithm, three clusters were formed, namely very popular, popular and quite popular. Finally, through a ranking method, we discover a list of a hundred names popularly used by people in Makassar city.

“…The E-Commerce domain is no stranger to the importance that the accessibility is obtaining in the software development process [4,5]. On the contrary, given the significant number of people with different skills and abilities, not contemplating aspects that make a website accessible would be a mistake.…”

Section: Introductionmentioning

confidence: 99%

Accessibility Evaluation of Peruvian E-Commerce Websites

Paz

Villanueva

Moquillaza

et al. 2020

Technological growth has caused most companies to provide their products and services through the Internet. This domain forces organizations to offer high-quality web applications that can be accessed by individuals regardless of their abilities and capabilities. In particular, the E-Commerce context in which the competitiveness is high because of the number of web sites that are available on the Web, to offer graphical user interfaces that are accessible can be the deciding factor for business success. The purpose of this research is to evidence the degree of awareness about accessibility in Peru through an assessment of the main Peruvian web sites involved in the E-Commerce domain.