“…Channel choice based on online retailing involves two types. First, some scholars focus on channel introduction, for example, the introduction of online retailing channel in addition to the offline channel (e.g., Liu and Zhang, 2006; Arya et al., 2007; Bernstein et al., 2008; Yoo and Lee, 2011; Li et al., 2015; Chen et al., 2018; Salma and Simon, 2018; Wang et al., 2018; He et al., 2019; Cao et al., 2020; Zhang et al., 2020), the supplier offline entry when it sells products through the e‐tailer (e.g., Zhang and Zhang, 2020), and whether to introduce the agency selling format in addition to the reselling format (e.g., Yan et al., 2018a; Yan et al., 2019; Chen et al., 2020). Second, some studies compare the direct channel with the agency selling format or (and) the reselling format (e.g., Ow and Wood, 2011; Yan et al., 2018b; Shen et al., 2019; Pu et al., 2020; Zhang et al., 2021a).…”