“…In regard to investigate mobile payment Apps users' behavior, the data mining approach, which means using a large database to build a model and find hidden special associations and features, is the process of discovering patterns in a relatively large data set using the intersection of artificial intelligence, machine learning, statistics, and databases (Bauer & Jannach, 2018;Khatwani & Srivastava, 2018;Kühl et al, 2019;Shahri et al, 2019). Many data mining models have been proposed such as classification, estimation, predictive modeling, clustering/segmentation, affinity grouping or association rules, description and visualization, as well as sequential modeling.…”