“…To obtain the value of participation ratio at a given incentive price, the concept of price sensitivity of consumers is adopted to model the correlation between participation ratio and incentive price [32, 33]. Although there is no unified mathematical expression of price‐sensitivity function [32–35], there still exists a general character that the function should be a non‐decreasing function according to microeconomic theory. In reality, the back propagation neural network can be utilised to fit the price‐sensitivity function if historical sample data is sufficient where denotes a vector whose entries are incentive prices to consumers.…”