Process intensification provides a whole toolbox of innovative solutions for improved energy efficiency of chemical processes. However, evaluation of this potential is hampered by the unavailability of suitable models and design tools. Integrated processes like dividing wall columns either have to be mapped by available unit operation models or tailored equation‐based models have to be developed. The current article reviews available methods for conceptual design and optimization of dividing wall columns and provides a detailed comparison of two representative optimization approaches.