Due to issues with Pb toxicity, there is an urgent need for high performance Pb-free alternatives to Pb-based piezoelectric ceramics. Although pure BaTiO 3 material exhibits fairly low piezoelectric coefficients, further designing of such a material system greatly enhances the piezoelectric response by means of domain engineering, defects engineering, as well as phase boundary engineering. Especially after the discovery of a Ba(Zr 0.2 Ti 0.8 )O 3 -x(Ba 0.7 Ca 0.3 )TiO 3 system with extraordinarily high piezoelectric properties (d 33 > 600 pC/N), BaTiO 3 -based piezoelectric ceramics are considered as one of the promising Pb-free substitutes. In the present contribution, we summarize the idea of designing high property BaTiO 3 piezoceramic through domain engineering, defect-doping, as well as morphotropic phase boundary (MPB). In spite of its drawback of low Curie temperature, BaTiO 3 -based piezoelectric materials can be considered as an excellent model system for exploring the physics of highly piezoelectric materials. The relevant material design strategy in BaTiO 3 -based materials can provide guidelines for the next generation of Pb-free materials with even better piezoelectric properties that can be anticipated in the near future.