Parallel Quotidian Flows: Maori Television On Air

Abstract

Parallel Quotidian Flows: Maori Television On Air

Māori Sport and Māori in Sport

“…Mäori TV highlights Mäori sport with eloquence and apparent audience satisfaction, offering choice, shifting frames of news values, and celebrating participation as well as success. We argue that it does this from a different set of underlying values (Smith, 2006)-including connection/relationships, time/space/history/ context and self-determination/rights-and thereby produces more detailed and nuanced stories grounded in Mäori community and experiential contexts.…”

“…Our own pilot studies (Moewaka Barnes et al, 2005;Rankine et al, 2008) have begun to consolidate these understandings through analysis of content, theme and discourse in media samples, which informs our current project, Media, Health and Wellbeing in Aotearoa. The research is grounded in the literatures of decolonization and self-determination (Huygens, 2006;Maaka & Fleras, 2000;Said, 1978;Smith, 2006;Smith, 1999), which challenge established colonial states and argue for the sovereignty and self-determination of indigenous peoples. The research is set within a public health framework that theorizes mass media representations of Mäori and Mäori issues as a social determinant of Mäori health and wellbeing (Nairn, Pega, McCreanor, Rankine, & Barnes, 2006).…”

Media and Stereotypes

“…Clearly, neither the ethnicity of media producers nor their independence from traditional media institutions is guarantee against stereotypical representation. Matsaganis et al (2011) suggest some ethnic minority media have adopted too narrow a view of their audienceand thereby limited the identities they portrayparticularly in relation to language (Smith [2006] offers a similar warning in relation to Māori Television's 'staging' of cultural identity in a way that privileges language fluency). Publishing or broadcasting in an ethnic minority language is seen by many scholars as an important function of cultural maintenance and revival, but it can also act as a thresholdand stereotypeof authenticity that rules in those who "really" belong and those who do not.…”

Dream Home (Land): Anxious Fantasies of Settlement in Home­improvement Television

“…(Smith, 2006) Reality television, in particular, exemplifies the medium's propensity for banal, trivial, quotidian content, a status which makes it an unlikely conduit for interrogations of complex political and historical debates. Yet the very ubiquity of reality television, its easy alignment with mainstream, populist narratives, and its dominant position in primetime schedules, afford it a critical mass which inevitably reveals traces of collective fantasies and fears, traces which may be specific to a particular cultural identity and history.…”