“…Fico and Cote in newspaper studies of gubernatorial and presidential elections, for instance, found one-sided stories were typical, or, two-sided stories, when found, gave much more space and prominence to just one of the candidates. 12 Carter, Fico, and McCabe found a similar pattern when adapting these measures to local television election coverage of a governor's race.I3 However, Fico and Freedman, and Fico and Cote in newspaper studies, and Fico, Zeldes, and Diddi in a broadcast study found imbalance related more to incumbency than to the political party of the candidates. "…”