Pelatihan “Smartphone Photography” di Kampung Tematik Kampung Jawi Semarang

Saptiyono, Ami; Watie, Errika Dwi Setya; Setyowati, Retno

doi:10.26877/e-dimas.v13i4.11574

Cited by 6 publications

(6 citation statements)

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“…Kesimpulan dari kutipan ini adalah bahwa sebuah gambar, dalam hal ini foto, dapat menyampaikan banyak hal. Dengan kata lain, foto yang menarik dan sesuai dengan karakteristik produk dan konsumen dapat menarik minat konsumen dan calon konsumen yang ingin menyasar UMKM (Saptiyono et al, 2021).…”

Section: Pendahuluanunclassified

Teknik Foto Produk Menggunakan Smartphone Bagi Pelaku UMKM di Kabupaten Demak Klaster Olahan Bandeng

Ardhianto,

Andraini,

Murti

et al. 2024

Abdimas

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Pelaku usaha Mikro kecil dan Menengah (UMKM) berperan besar dalam menggerakkan proses perekonomian masyarakat. Melihat perkembangan teknologi saat ini, pelaku UMKM di tuntut untuk berfikir strategis dalam melangkah. Dalam hal pemasaran pelaku UMKM di hadapkan pada kemajuan teknologi dan hadirnya media sosial. Modal utama untuk melakukan pemasaran di media sosial adalah foto produk. Sebgai mitra adalah pelaku UMKM klaster olahan makanan ikan bandeng di Kecamatan Sayung Kabupaten Demak. Bagi mitra, foto produk yang mereka sajikan dalam media sosial dinilai masih kurang. Tujuan dari kegiatan pengabdian kepada masyrakata ini adalah melakukan penyampaian materi teknik foto produk bagi pelaku UMKM klaster olahan makanan ikan bandeng Kecamatan Sayung Kabupaten Demak. Teknis pelaksanaan dilakukan menggunakan pendekatan ceramah, tanya jawab, dan simulasi. Sebagai evaluasi, diberikan soal tertulis kepada mitra. Hasil yang diperoleh adalah mitra memiliki pemahaman tentang teknik fotografi produk yang lebih baik. Dengan demikian, diharapkan produk mitra mempunya daya saing visual yang baik dan berimbas pada peningkatan pendapatan.

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Section: Pendahuluanunclassified

Teknik Foto Produk Menggunakan Smartphone Bagi Pelaku UMKM di Kabupaten Demak Klaster Olahan Bandeng

Ardhianto,

Andraini,

Murti

et al. 2024

Abdimas

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“…Hal ini terlihat dari foto produk di media sosial yang terlihat seadanya, yang penting ada dan orang tahu tentang produk mereka tanpa memperhatikan sisi artistik, etis dan kesesuaian dengan produk mereka. Melalui foto yang menarik serta sesuai dengan karakteristik produk dan konsumen, dapat menarik konsumen maupun calon konsumen yang ingin dituju oleh UMKM (Saptiyono et al, 2021).…”

Section: Pendahuluanunclassified

Development of digital marketing models for MSMEs to improve the community's economy

Yuliani¹,

Efendi²,

Sanjaya³

et al. 2022

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The main objective of the Semaken Hamlet, Pucung Rejo Village Integrated Community Service program is to provide innovative marketing models using digital media. This should allow for increased product marketing. Socialization, training, and mentoring are the three methods used to provide this program. As a result of this program, MSME actors now have accounts on the marketplace as well as social media platforms such as Instagram and Facebook, which they can effectively manage. Furthermore, each MSME actor has a product brand or logo and is familiar with financial reports that present information about MSME performance and are useful for making business decisions.

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“…Apart from that, thematic villages are also a place to maximise the potential of a village (Daryono, 2022).…”

Section: Introductionmentioning

confidence: 99%

Consumer Perception of Tourist Attraction in Kampong Batik Semarang Based on Online Review

Kurniati,

Kurniawati,

Ristianti

et al. 2023

ALAM CIPTA

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Online recommendations, comments and ratings are today an important source of information for tourists who need to be informed and demanding. The bold review itself is very influential in the tourism industry, especially in the branding of a tour, because the bold review gives a clear idea to the service provider. This research is located in Kampong Batik, which has the potential for batik education tourism, and requires branding so that tourism can still exist, especially after being affected by the COVID-19 pandemic. Firstly, this study uses observation to identify the existing conditions of the research site, after that the conditions will be compared with tourist attraction criteria. Secondly, this research uses content analysis techniques to determine visitor perceptions of reviews on websites such as Google Review. After that, the result from primary observation will be compared with the result in content analysis. The observation uses tourist attraction criteria to determine whether or not Kampong Batik already meet the tourist attraction criteria. The results showed that many of the visitors felt that Kampong Batik already fit in tourist attraction criteria. Still, there’s one criterion that has not been fulfilled which is supporting transportation criteria. The results of this research are expected to be an input for the City Government of Semarang and related stakeholders

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Pelatihan “Smartphone Photography” di Kampung Tematik Kampung Jawi Semarang

Cited by 6 publications

References 0 publications

Teknik Foto Produk Menggunakan Smartphone Bagi Pelaku UMKM di Kabupaten Demak Klaster Olahan Bandeng

Teknik Foto Produk Menggunakan Smartphone Bagi Pelaku UMKM di Kabupaten Demak Klaster Olahan Bandeng

Development of digital marketing models for MSMEs to improve the community's economy

Consumer Perception of Tourist Attraction in Kampong Batik Semarang Based on Online Review

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