Pemaknaan Perempuan Kepala Keluarga terhadap Pesan-Pesan Pada Radio Komunitas Pekka FM

Abstract

The purpose of the study was to obtain a picture of the female head of household in interpreting messages on the Pekka FM Community Radio in Batumulik Village, Lombok, including; knowledge of broadcasts on Pekka FM radio, the most popular radio broadcasts, benefits and changes that occur to female household heads after listening to Pekka FM radio broadcasts. Research using the phenomenological method. Data collection is done through observation, interviews, and documentation. The results showed that female heads of households knew and knew Pekka FM Radio as a radio that conveyed messages and provided knowledge about various things, the most preferred radio broadcasts by informants were about women's reproduction, adolescent health, family planning, pregnancy, news about Pekka, entertainment and advertising. The changes felt by women household heads after listening to messages on Pekka FM Radio are that they can change the mindset and mentality of women household heads, so that they become confident, diligently care for the body, and dare to speak. Broadcast programs that provide significant change can answer the needs of the audience. ABSTRAKTujuan penelitian adalah untuk memperoleh gambaran mengenai Perempuan Kepala Keluarga dalam memaknai pesan-pesan pada Radio Komunitas Pekka FM di Dusun Batumulik Lombok, meliputi; pengetahuan terhadap siaran-siaran di radio Pekka FM, siaran radio yang paling diminati, manfaat dan perubahan yang terjadi pada perempuan kepala keluarga setelah mendengarkan siaran-siaran radio Pekka FM. Penelitian menggunakan metode fenomenologi. Pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa, para perempuan kepala keluarga mengenal dan mengetahui Radio Pekka FM sebagai radio yang menyampaikan pesan-pesan dan memberikan pengetahuan mengenai berbagai hal, siaran radio yang paling disukai oleh para informan adalah mengenai reproduksi wanita, kesehatan remaja, KB, kehamilan, berita seputar Pekka, hiburan dan iklan. Perubahan yang dirasakan oleh para perempuan kepala keluarga setelah mendengarkan pesan-pesan pada Radio Pekka FM adalah, dapat mengubah pola pikir dan mental para perempuan kepala keluarga, sehingga menjadi percaya diri, rajin merawat tubuh, dan berani berbicara. Program-program siaran yang memberikan perubahan signifikan adalah yang mampu menjawab kebutuhan khalayak. Kata kunci : Perempuan kepala keluarga, radio komunitas, pekka FM

Elsinta radio’s social message to build the value of communication wisdom and citizens cultural identity

“…A community radiobased blended learning model has also been proposed as a promising alternative learning method in remote areas (Prahmana et al, 2021). Chairiawaty (2019) confirms radio broadcast is a medium that relies on communication to support the creation of a relationship between listeners and the media itself. For this reason, an announcer is usually also required to be able to master and form a relationship with the listeners so communication and interaction are established and impact the success of an event.…”

“…This research aims to develop innovative strategies for communicating multicultural education through the broadcast content of various regional languages, specifically on Elsinta Radio. Previous studies by Chairiawaty (2019) and Handika et al (2019) highlight the importance of social and moral messages in broadcast content as a means of strengthening local and national identity amidst Indonesia's complex diversity, which includes factors such as religion, ethnicity, language, arts, social and economic systems, and other local identities. Scientific studies are necessary to publish and preserve the richness of Indonesia's pluralistic culture.…”