Pemilihan Lokasi Awal Usaha Bagi Usaha Mikro Kecil Dan Menengah Dengan Metode Analitycal Hierarchy Process

Adhiarta, Ida bagus Komang Krizena; Witanti, Wina; Sabrina, Puspita Nurul

doi:10.47292/joint.v3i2.63

Cited by 3 publications

(4 citation statements)

References 11 publications

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“…The criteria involved in study consist of four main criteria, namely population, competition, retail settlement, and costs (Akalin, Turhan, et al, 2013). The study by Adhiarta, Witanti, et al (2021) for selecting initial business locations for micro, small and medium enterprises by using AHP method listed the criteria that affected the selection of the locations: environment, accessibility, and facilities. They also come to the conclusion that businessmen need to know and consider the criteria that can support their business.…”

Section: Literature Reviewmentioning

confidence: 99%

Optimal location selection of a casual-dining restaurant using a multi-criteria decision-making (MCDM) approach

Alwedyan

2024

IRSPSD International

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The location of a restaurant contributes greatly to its success or failure. Therefore, the factors affecting such location-related decisions must be carefully studied and prioritized systematically. This study aims to adapt the analytical hierarchy process (AHP) for selecting the optimal location for a casual-dining restaurant and determine the critical factors affecting the selection. After a comprehensive review of the literature, this study first determines the factors affecting casual-dining restaurant location selection and then applies AHP steps by soliciting experts' opinions under several criteria and sub-criteria. The AHP model used in the study consisted of seven criteria, twenty-five sub-criteria, and three locations alternatives. The three most important criteria that affect the location selection of the casual-dining restaurant are Costs, Location, and Traffic patterns and accessibility, respectively. To illustrate the framework of using AHP as a tool to select the right location for a casual-dining restaurant, three locations were nominated and ranked according to the calculated weight scores of the criteria. Moreover, the results of the sensitivity analysis show that the location alternatives are not sensitive to the physical characteristics, location, area's future, costs, or, competition criteria, while they were slightly sensitive to the visibility, and traffic patterns criteria. The results of the study provide a range of managerial implications that may guide casual-dining restaurant investors in choosing the optimal location.

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Section: Literature Reviewmentioning

confidence: 99%

Optimal location selection of a casual-dining restaurant using a multi-criteria decision-making (MCDM) approach

Alwedyan

2024

IRSPSD International

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“…One element absolutly most important than others 2, 4,6,8 The values between two considerations Source: (Saaty, 2001)…”

Section: Table 1 Scale Of Pairs Comparison Value Intensity Criteriamentioning

confidence: 99%

“…Based on research in journal entitled "Selection of Initial Business Locations for Micro, Small and Medium Enterprises Using the Analytical Hierarchy Process Method" concluded that: business people need to see and consider what criteria can support the business. There are criteria used to be used as business land such as the location must be clearly visible, the location is in a crowded place, the location must have easy access, the location is close to the target market and pay attention to competitors in that location [4].…”

Section: Relevant Researchmentioning

confidence: 99%

Selection of Coffee Shop Business Locations Using the Analytical Hierarchy Process Method

Fauzi

Indriyani

Yanto

2021

JTOS

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The Coffee Shop business is one of the trending businesses in Indonesia, so competition in this business field can be said to be increasing rapidly. In order to get a strategic business location, the majority of decision makers are wrong in choosing the location of their business, this is due to the lack of analysis and to the data from the location survey and the lack of decision-making limitations in analyzing the survey data. For this reason, it is necessary to create a system, where this system uses the Analytical Hierarchy Process (AHP) method to assist in processing survey data. The application of the Analytical Hierarchy Process (AHP) method in determining the location of the Coffee Shop business is determined using 7 (criteria) criteria including rental prices, buildings, clean water, accessibility, distance to offices, internet connections and electricity sources. The final result of the process using the AHP method is ranking of several alternative locations that have been set, and several alternative locations get the highest global weight, it becomes recommendations for the development of this coffee shop business

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“…Business location is one of the elements that plays an important role in supporting business continuity. Location is the place for every business and is an important decision, as a wrong decision can result in failure before the business starts (Rija, 2018;Adhiarta et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Selection of Photocopy Business Branch Locations Using the Cut Off Point, AHP and Topsis Methods

Nugraha,

Sabrina

2024

JLMA

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In order to develop and expand business expansion, the photocopy business owner plans to open a new business branch by renting a shophouse. The choice of location requires careful consideration of several factors because it will affect revenue and business strategy to get maximum profit and have an impact on business continuity. The purpose of this study is to analyze the decision to choose the location of the photocopy business branch with four alternative locations. Location selection was carried out using the Cut Off Point method to determine important criteria to consider, Analytical Hierarchy Process (AHP) was used to weight the selected criteria and Technique for Order Performance by Similarity to Ideal Solution (TOPSIS) as a complement in determining the location selection. The results with a Cut Off Point from five competent business experts, selected 8 criteria from 20 criteria such as rental prices, proximity to consumers, and market opportunities. Weighting criteria with AHP obtained three criteria with the highest weight, namely the price of renting a place, market opportunities, and cleanliness of the place. TOPSIS calculation results obtained preference values of 0.704 (Cipayung), 0.647 (Cakung), 0.477 (Cimanggis), and 0.297 (Ciputat). So, the shophouse in Cipayung was chosen as the best alternative.

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Pemilihan Lokasi Awal Usaha Bagi Usaha Mikro Kecil Dan Menengah Dengan Metode Analitycal Hierarchy Process

Cited by 3 publications

References 11 publications

Optimal location selection of a casual-dining restaurant using a multi-criteria decision-making (MCDM) approach

Optimal location selection of a casual-dining restaurant using a multi-criteria decision-making (MCDM) approach

Selection of Coffee Shop Business Locations Using the Analytical Hierarchy Process Method

Selection of Photocopy Business Branch Locations Using the Cut Off Point, AHP and Topsis Methods

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