Pengaruh Bauran Pemasaran dan Diversifikasi Produk terhadap Volume Penjualan Buah Nanas  di Desa Tangkit Baru Muaro Jambi

Haris, Rafidah; Mutia, Agustina; Indriani, Ratih

doi:10.30631/innovatio.v17i1.14

Cited by 1 publication

(1 citation statement)

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“…New products are related to the economic dimension of sustainability analysis, where it is necessary to realize the agricultural product processing industry into a variety of products that are more valuable so that they attract interest from customers. Marketing strategies and product diversification are important to investigate because farmers not only need to understand how to produce quality, high-volume agricultural products, but also need to be able to process them into semi-finished or finished products to increase added value (Fauzani, 2021). For example, making shallots and garlic into ready-to-consume fried onions, various chili peppers into processed chili products, and vegetables made into crispy dried vegetable snacks.…”

Section: Ifas and Efas Quadrantsmentioning

confidence: 99%

Analysis of Agropolitan Area Development in Tinggimoncong Sub-District, Gowa District, South Sulawesi

Alfadillah,

Putra,

Mahir

et al. 2024

jppipa, pendidikan ipa, fisika, biologi, kimia

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Assessing the problems of economic growth, urbanization, and development prospects in Tinggimoncong District, Gowa Regency, South Sulawesi, Indonesia, have yet to catch up due to economic growth concentrated in cities. The concept of "Agropolitan" has been proposed to address this problem. The agropolitan concept combines human resources, natural resources, and added value in the agricultural sector to advance rural areas. Tinggimoncong sub-district has great potential to become an agricultural centre in the Gowa District for various types of crops. This study aims to analyze the status of sustainability and build appropriate strategies in the development of a rural area of horticultural agricultural production centres. The analysis method is multidimensional scaling (MDS) and SWOT. The results of this study indicate that agropolitan development strategies in Tinggimoncong District can utilize strong internal strengths, such as improving the quality of agricultural products, establishing an agricultural product processing industry, increasing training, and planning for the effective use of agricultural tools and machinery. In addition, it is also important to pay attention to ecological sustainability by educating farmers about good crop rotation, the use of organic materials as fertilizers, and sustainable soil conservation efforts. Cooperation between the government, farmers and various related parties can be the key to success in implementing the agropolitan concept and ensuring the sustainability of the region.

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Section: Ifas and Efas Quadrantsmentioning

confidence: 99%