Pengaruh Customer Experiences Terhadap Revisit Intention Dengan Mediasi Learning in Museum Dan Visitor Satisfaction Di Museum Wayang

Dewi, Intan Audrey Indira; Laksmidewi, Dwinita

doi:10.25170/jm.v12i2.814

Cited by 3 publications

(5 citation statements)

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“…Adanya keterkaitan antara ketiga variabel diatas, yaitu pengalaman, kepuasan, dan niat berkunjung kembali wisatawan nusantara pada masa pandemi di Taman Nasional Baluran menjadi perhatian serius para praktisi dan juga akademisi, diantaranya Ali & Omar (2014); Dewi & Laksmidewi (2015); Wang Y, et al (2015); Ali F, et al (2016); Qu (2017); Lee et al (2019); Purnadewi (2019); Tassawa & Banjongprasert (2019); Prakoso et al (2020); ; dan Ugwuanyi et al (2021).…”

Section: Pendahuluanunclassified

“…Kedua, H2: kepuasan berpengaruh terhadap niat berkunjung kembali (Ali F, et al, 2016;Ali & Omar, 2014;Lee et al, 2019;Prakoso et al, 2020;Purnadewi, 2019;Putra et al, 2016;Qu, 2017;Ugwuanyi et al, 2021;Wang et al, 2015). Ketiga, H3: pengalaman berpengaruh terhadap niat berkunjung kembali Dewi & Laksmidewi, 2015;Lee et al, 2019;Prakoso et al, 2020;Purnadewi, 2019;Qu, 2017;Setiawan & Kurniawan, 2019;Setiyariski et al, 2019;Tassawa & Banjongprasert, 2019;Ugwuanyi et al, 2021).…”

Section: Metode Dan Teknik Analisis Dataunclassified

“…Keempat, H4: pengalaman berpengaruh secara tidak langsung terhadap niat berkunjung kembali melalui kepuasan sebagai variabel mediasi Dewi & Laksmidewi, 2015;Purnadewi, 2019;Wang et al, 2015).…”

Section: Metode Dan Teknik Analisis Dataunclassified

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Pengaruh Pengalaman Terhadap Kepuasan dan Niat Berkunjung Kembali Wisatawan Nusantara Pada Masa Pandemi di Taman Nasional Baluran

Martalia

Sudiarta²,

Mananda³

2022

Jumpa

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The experience of domestic tourists during the pandemic can affect their satisfaction and intention to revisit Baluran National Park. This is because domestic tourists during the pandemic need destinations that are safe from Covid-19. The aims of this study were: (1) to determine the effect of the domestic tourist experience on satisfaction; (2) to determine the effect of satisfaction on the intention to revisit; (3) to determine the effect of domestic tourist’s experience on the intention to revisit; and (4) to determine the effect of the dosmestic tourist’s experience on the intention to revisit through satisfaction as a mediating variable. This research was conducted in Baluran National Park, East Java, from February to March 2022. The sample used was a random sample with 160 respondents, namely domestic tourists. The data were analyzed using a quantitative approach with the PLS-SEM method, strengthened by qualitative data from observations and interviews. The results showed that: (1) experience affects satisfaction; (2) satisfaction affects the intention to revisit; (3) experience has not affected the intention to revisit; and (4) experience influences the intention to revisit through satisfaction as a mediating variable. Keywords: experience, domestic tourists, satisfaction, intention to revisit, pandemic period, Baluran National Park.

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Section: Pendahuluanunclassified

Section: Metode Dan Teknik Analisis Dataunclassified

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Pengaruh Pengalaman Terhadap Kepuasan dan Niat Berkunjung Kembali Wisatawan Nusantara Pada Masa Pandemi di Taman Nasional Baluran

Martalia

Sudiarta²,

Mananda³

2022

Jumpa

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“…Experiential marketing yang diterapkan melalui sense, feel, think, act dan relate meningkatkan learning in museum di Museum. Hasil ini sesuai dengan penelitian yang dilakukan oleh Dewi dan Laksmidewi (2015) menyatakan bahwa experiential marketing berpengaruh positif terhadap learning in museum. Dalam penelitian ini experiential marketing diukur dengan lima indikator, yaitu sense, feel, think, act dan relate.…”

Section: Pembahasanunclassified

“…Wijaksono (2019), menjelaskan bahwa experiential marketing secara signifikan berpengaruh pada revisit intention dan kepuasan pengunjung. Dewi dan Laksmidewi (2015), juga menyatakan pengalaman yang didapat saat menikmati sebuah layanan cenderung meningkatkan revisit intention. Selanjutnya, Anwar dan Gulzar (2011) menyatakan bahwa konsumen yang merasa puas cenderung akan Kembali membeli produk/layanan.…”

Section: Implikasi Penelitianunclassified

Determinan Revisit Intention Pengunjung Museum Dalam Perspektif Experiential Marketing

Suparna

Riana

2022

EKUITAS

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This study aim to analyze the influence of visitor experience on satisfaction and the revisit intention. The population were visitors to the museum using the accidental sampling approach. accidental sampling is a technique of determining the sample by chance, that is, anyone who happens to meet the researcher can be used as a sample, if it is considered suiTabel as a data source. The number of samples used was 216 visitors that valid for analized before data collection, the instruments used in the study were tested first using validity and reliability tests to make sure the instruments were valid and reliable. The analytical used is descriptive and inferential analysis with the Warp Partial Least Square approach. The results showed that experiential marketing had a significant effect on learning in museums, visitor satisfaction, and the desire to return. Learning in museums has a significant effect on visitor satisfaction, but has a weak effect on the desire to visit again. Furthermore, visitors who are satisfied tend want to visit again.

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New Normal Policy: Factors of Revisit Intention on Green Tourism Karimunjawa

Pinem¹,

Ahmaddien²,

Purbawati³

et al. 2021

Proceedings of the 5th International Conference on Indonesian Social and Political Enquiries, ICISPE 2020, 9-10 October 2020, S

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This research aims to see how past experiences influence the intention to return to Karimunjawa when the New Normal Policy is enacted. Coronavirus (Covid-19) Pandemic has indeed had an impact on all sectors in Indonesia. One of the most affected is the tourism sector because of the prohibition on gathering and reducing physical contact with other people. Indonesia is undergoing a new normal and tourism has started to carry out activities. Green tourism is one of the tours offered in Karimunjawa Island which is visited by many domestic and foreign tourists. Tourists will be made gradually even though the Karimunjawa tourist spot is opened. The closure of tourist visits to Karimunjawa is indeed very impactful for people who depend on the tourism sector for their livelihoods. Such as travel agencies, homestays and those related directly and indirectly to Karimunjawa tourism activities. The amount of Tourist Experience, Destination Image and Perceived Value for the exogenous latent variable revisit intention is shown by the value of R square (R2), the value of R square is 0.86 indicating the contribution / influence of tourist experience, destination image and perceived value on revisit intention of 86.0%, the rest amounting to 14.0% influenced by other factors.

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Pengaruh Customer Experiences Terhadap Revisit Intention Dengan Mediasi Learning in Museum Dan Visitor Satisfaction Di Museum Wayang

Cited by 3 publications

References 0 publications

Pengaruh Pengalaman Terhadap Kepuasan dan Niat Berkunjung Kembali Wisatawan Nusantara Pada Masa Pandemi di Taman Nasional Baluran

Pengaruh Pengalaman Terhadap Kepuasan dan Niat Berkunjung Kembali Wisatawan Nusantara Pada Masa Pandemi di Taman Nasional Baluran

Determinan Revisit Intention Pengunjung Museum Dalam Perspektif Experiential Marketing

New Normal Policy: Factors of Revisit Intention on Green Tourism Karimunjawa

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