Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Produk Pada Eleven Cafe Bengkulu

Ekowati, Sri; Finthariasari, Meilaty; Aslim, Aslim

doi:10.36085/jam-ekis.v3i1.555

Cited by 13 publications

(15 citation statements)

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“…The results of this study in principle support the research conducted by (Ekowati et al, 2020). Where the results of this study conclude that each independent variable (product quality, display layout, and product variety) has a significant positive effect on the dependent variable (consumer satisfaction).…”

Section: Page │959supporting

confidence: 85%

Analysis of Product Variation, Quality of Service and Their Effect on Customer Satisfaction

Norawati¹,

Arman²,

Ali³

et al. 2021

ijebd

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Purpose: This research aims to determine the effect of either partially or simultaneously of the variable product variation and service quality on customer satisfaction Design/methodology/approach: The data used of primary data which obtained by questionnaire, observation, interview and documentation methods. The sample is 96 customers done by accidental sampling method. The data analysis tool used multiple linear regression model, while hypothesis testing was done by F test and t test at five percent alpha Findings: The result reveal that the product variation and service quality had a significant simultaneous and partial effect on customer satisfaction, furthermore there is evidence the strong relationship between the variables of product variation and service quality with customer satisfaction Research limitations/implications: This research is only carried out in one company as the object of research. Further researchers can conduct research from several companies so that the study results can be generalized Practical implications: The results of this study will provide to the management and the company in increasing profitability through consumer satisfaction. The results of the study also provide theoretical implications as a reference in costumer satisfaction. Originality/value: Determine the effect of product variations and service quality either simultaneously or partially on customer satisfaction. Paper type: Research paper

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Section: Page │959supporting

confidence: 85%

Analysis of Product Variation, Quality of Service and Their Effect on Customer Satisfaction

Norawati¹,

Arman²,

Ali³

et al. 2021

ijebd

View full text Add to dashboard Cite

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“…After realising this, they will continue with the next steps to fulfil it. Meanwhile, according to Ekowati et al (2020), the purchasing decision-making process involves the steps of recognising a problem, seeking information, evaluating choices, and choosing between available purchase options.…”

Section: Discussionmentioning

confidence: 99%

“…This implies that individuals have multiple choices before making a purchase and they must ultimately decide on one. In another research by Ekowati et al in 2020, it is stated that purchasing decisions are influenced by marketing stimuli such as product, price, distribution, and promotion. Moreover, promotion is a type of marketing communication that aims to disseminate information, influence or persuade, and remind the target market about the company and its products.…”

Section: Discussionmentioning

confidence: 99%

The Effect of Price and Promotion on Purchasing Decisions at Culinary Businesses in Amali District, Bone Regency

Sudarmi,

Maulana

et al. 2024

MARGINAL

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Micro, small, and medium enterprises (MSMEs) have experienced rapid growth in Indonesia, leading to a need for development in various sectors such as culinary businesses. A study was undertaken to investigate the impact of Price and Promotion on Purchasing Decisions in culinary establishments in Amali District, Bone Regency. To investigate this relationship, the researchers utilized a quantitative approach, employing a survey method. The data for the study was collected from 139 culinary consumers through questionnaires. The target population for this study was the buyers at culinary establishments in Amali District, Bone Regency. Data analysis consisted of descriptive data analysis and inferential statistics. The findings of the study were quite intriguing. It was discovered that both Price and Promotion have a positive and significant influence on Purchasing Decisions in culinary businesses in Amali District, Bone Regency. This implies that when consumers perceive a reasonable price for the culinary products or services offered and are exposed to effective promotional strategies, they are more likely to make purchasing decisions in favor of these businesses. These findings have important implications for the culinary business owners in Amali District, Bone Regency. They need to carefully consider their pricing strategies and promotional activities to attract and influence customers. By setting competitive and reasonable prices, businesses can enhance their appeal to consumers. Furthermore, implementing effective promotional techniques such as advertising, discounts, and loyalty programs can significantly impact consumer behavior and increase sales.

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“…Analisa regresi linier berguna untuk mengidentifikasi hubungan antar variabel independen dan dependen, apakah memiliki arah hubungan positif atau negatif (Ekowati et al, 2020). Kemudian penelitian (Baihaqi et al, 2019) membuktikan metode regresi linier sederhana cukup handal dalam memprediksi jumlah kunjungan pasien di RSUD Cilacap.…”

Section: Metode Penelitian Kerangka Berpikirunclassified

Strategi Upselling Produk Minuman di Café Hotter Coffee & Cinema

Taqwatullah

Nugraha²

2022

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Sektor kuliner merupakan bidang usaha yang banyak dijumpai, terlebih menyangkut kebutuhan dasar manusia. Sayang, selama pandemi berlangsung para pelaku usaha kuliner termasuk UMKM Kedai Hotter mengalami ketidakstabilan usaha. Sempat buka-tutup dan bangkit kembali dengan beberapa konsep yang berbeda. Untuk menghadapi gelombang pandemi, dibutuhkan tambahan strategi mutakhir yang harus mempertimbangkan kemampuan dan batasan kedai, tetap mengikuti perkembangan situasi dan konisi peraturan yang berlaku. Adanya catatan penjualan yang stagnan dalam periode yang cukup lama bagi Kedai Hotter, memperjelas urgensi strategi peningkatan penjualan. Strategi dilakukan dengan berbagai cara pemasaran, potongan harga, hingga upaya menigkatkan brand awareness. Namun dengan mempertimbangkan kemampuan finansial kedai, pada penelitian kali ini pengujian fokus terhadap strategi upselling menu minunman kategori paling laris. Hasilnya dari analisis perhitungan statistik regresi linier dengan bantuan aplikasi SPSS, kegiatan promosi berhasil mampu meningkatkan penjualan 0,343 kali lipat. Strategi upselling sendiri berpengaruh 72,6% diantara variabel atau aktivitas pemasaran lainnya.

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Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Produk Pada Eleven Cafe Bengkulu

Cited by 13 publications

References 0 publications

Analysis of Product Variation, Quality of Service and Their Effect on Customer Satisfaction

Analysis of Product Variation, Quality of Service and Their Effect on Customer Satisfaction

The Effect of Price and Promotion on Purchasing Decisions at Culinary Businesses in Amali District, Bone Regency

Strategi Upselling Produk Minuman di Café Hotter Coffee & Cinema

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