Pengaruh Inovasi Produk Terhadap Niat Pembelian Ulang Dimediasi Oleh Kepuasan Konsumen

P, I. B Panca Putra; Kusumadewi, Ni Made Wulandari

doi:10.24843/ejmunud.2019.v08.i08.p10

Cited by 10 publications

(12 citation statements)

References 3 publications

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“…E3S Web of Conferences 361, 01019 (2022) https://doi.org/10.1051/e3sconf/202236101019 IConARD 2022 MSME actors have registered for the PIRT (Home Industry Food) Program as a distribution permit and guarantee that the food or beverage businesses that produce meet food and beverage safety standards and MSME actors have met local market targets. This is in accordance with a study entitled the effect of product innovation on repurchase intentions mediated by consumer satisfaction which states that the better the standard of a food product, the higher the innovation that has been carried out [15].…”

Section: Resultssupporting

confidence: 91%

The Factors Affecting Business Innovation to Improve the MSME Competitiveness in Medan City

Sibuea

Sibuea²,

Ramadhani³

2022

E3S Web Conf.

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The development of Micro, Small, and Medium Enterprises (MSMEs) in Medan is still unstable. This condition is related to limited working capital, low-quality human resources in accessing information and managing capital, weaknesses in obtaining market opportunities and increasing market share, and limited product marketing. The latest innovations are needed to increase the MSMEs' competitiveness. This study aims to analyze the performance of MSMEs to increase competitiveness and determine the effect of innovation on MSMEs in Medan. The study included 20 business actors from Medan Johor, Medan Sunggal, Medan Denai, and Medan Marelan. This study uses a quantitative descriptive method with purposive sampling. The respondents were based on agribusiness in culinary and processed derivative products. Data were analyzed using a Likert scale and binary logistic regression. The results showed that business actors' performance by analyzing opportunities to increase competitiveness resulted in a very good category. The highest results were on certification indicator, while the lowest were on service indicator. Meanwhile, the factors influencing MSME innovation were level of education and information technology. The results recommend that government should train Medan City MSMEs in online sales applications to increase their market share. Furthermore, to support a more accessible certification and licensing process, BPOM should socialize more with business actors.

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Section: Resultssupporting

confidence: 91%

The Factors Affecting Business Innovation to Improve the MSME Competitiveness in Medan City

Sibuea

Sibuea²,

Ramadhani³

2022

E3S Web Conf.

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“…Kepercayaan merupakan pondasi yang kuat untuk menentukan sukses atau tidaknya E-commerce kedepan. Konsumen yang percaya pada pada suatu merek cenderung akan mempercayakan masalahnya pada merek tersebut, sehingga dapat disimpulkan bahwa perilaku konsumen merupakan suatu proses yang berkesinambungan (Putra P dan Kusumadewi 2019).…”

Section: Gambar 2 E-commerce Terpopuler DI Play Storeunclassified

Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Marketplace E-Commerce Shopee

Sentosa

Latief

Agunawan

2023

NMaR

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Penelitian ini bertujuan untuk mengetahui (a) pengaruh kepercayaan dan kemudahan secara parsial terhadap keputusan pembelian mahasiswa Institut Teknologi dan Bisnis Nobel Indonesia pada platform e-commerce shopee (b) pengaruh kepercayaan dan kemudahan secara simultan terhadap keputusan pembelian mahasiswa Institut Teknologi dan Bisnis Nobel Indonesia pada platform e-commerce shopee (c) variabel mana yang paling dominan antara kepercayaan dan kemudahan terhadap keputusan pembelian mahasiswa Institut Teknologi dan Bisnis Nobel Indonesia pada platform e-commerce shopee. Sampel penelitian sebanyak 86 responden yang merupakan mahasiswa Institute Nobel Indonesia. Penelitian ini menggunakan metode analisis regresi linear berganda dan menggunakan kuisioner dalam pengumpulan data. Hasil penelitian adalah (a) kepercayaan dan kemudahan memebrikan pengaruh secara parsial terhadap keputusan pembelian mahasiswa Institut Teknologi dan Bisnis Nobel Indonesia pada platform e-commerce shopee (b) kepercayaan dan kemudahan memberikan pengaruh secara simultan terhadap keputusan pembelian mahasiswa Institut Teknologi dan Bisnis Nobel Indonesia pada platform e-commerce shopee (c) variabel Kemudahan memiliki pengaruh paling dominan terhadap keputusan pembelian mahasiswa Institut Teknologi dan Bisnis Nobel Indonesia pada platform e-commerce shopee

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“…The accessibility of evaluating innovations about new ideas stimulates peer discussion because they often see friends or neighbors using the innovation. P. Putra & Wulandari (2019) stated that product innovation has a positive effect on customer satisfaction. Offer a product that is (a) tangible, (b) has social visibility, and (c) whose benefits are easily observable will be more easily disseminated than intangible, does not have good visibility, and the benefits take a long time to understand (Panigrahi et al, 2021).…”

Section: ) Observabilitymentioning

confidence: 99%

“…The study of Supertini et al (2020) found a positive relationship between customer satisfaction and brand loyalty. Then research conducted by P. Putra & Wulandari (2019) found that customer satisfaction has a positive and significant effect on loyalty.…”

Section: Customer Satisfactionmentioning

confidence: 99%

Product Innovation on Customer Satisfaction and Brand Loyalty of Smartphone Users

Winarti

Sarkum

Halim

2021

JABA

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This study investigates the effect of product innovation attributes (Relative advantage, Complexity, Compatibility, Trialability, and observability) on customer satisfaction and loyalty with experience as a moderator between customer satisfaction and brand loyalty. This study uses quantitative methods, using the help of SPSS 23, and uses a path analysis approach to determine the relationship between variables. Based on a sample of 100 people living in the Labuhan Batu Regency area, it was found that Relative advantage, Complexity, Compatibility, Trialability, and Observability had a positive effect on customer satisfaction. These results also found that the product innovation attribute was a major predictor of customer satisfaction. The results of the study reveal that loyal customers use smartphone services in accordance with and consistent with the given perceptions. In addition, the research results illustrate that customer satisfaction has a significant effect on brand loyalty. Furthermore, this study also found that experience significantly moderates customer satisfaction and brand loyalty. As a practical implication in good market competition, companies need to understand the needs of customers and provide added value to customers by providing innovative products. Innovation in a product can increase customer satisfaction and make customers commit to a brand. managers need to understand customer needs by creating value accordingly. This study is the first to investigate the relationship between product innovation attributes, customer satisfaction and experience as a moderator. Future research is expected to analyze the role of experience as an independent variable in influencing customer satisfaction and brand loyalty.

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Pengaruh Inovasi Produk Terhadap Niat Pembelian Ulang Dimediasi Oleh Kepuasan Konsumen

Cited by 10 publications

References 3 publications

The Factors Affecting Business Innovation to Improve the MSME Competitiveness in Medan City

The Factors Affecting Business Innovation to Improve the MSME Competitiveness in Medan City

Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Marketplace E-Commerce Shopee

Product Innovation on Customer Satisfaction and Brand Loyalty of Smartphone Users

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