Pengaruh Kemampuan E-Commerce dan Promosi di Media Sosial terhadap Kinerja Pemasaraan

Prihadi, Deddy; Susilawati, Agnes Dwita

doi:10.23917/benefit.v3i1.5647

Cited by 32 publications

(42 citation statements)

References 4 publications

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“…The results of this study are in line with research [13] which states that e-commerce has an effect but is not significant in improving marketing performance. This can occur due to the lack of utilization of small businesses about e-commerce so that the use of e-commerce is not carried out correctly and periodically.…”

Section: Hypothesis Testingsupporting

confidence: 87%

“…Accurate research is also stated in [12]. In contrast to the previous one, research by [13] states that ecommerce has an effect but is not significant in improving marketing performance due to the lack of education for traders in utilizing e-commerce. Based on empirical studies and the gap of research results above, a research hypothesis can be made as follows: H2: E-Commerce has a positive and significant effect on marketing performance.…”

Section: E-commerce On Marketing Performancementioning

confidence: 96%

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The Role of Innovation and E-Commerce in Small Business

Hardilawati¹,

Sandri²,

Binangkit³

2019

Proceedings of the International Conference of CELSciTech 2019 - Social Sciences and Humanities Track (ICCELST-SS 2019)

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Micro, Small and Medium Enterprises (MSMEs) in Indonesia are developing and becoming popular. In this case, efforts are needed to improve the performance of MSMEs to be able to contribute to society and improve the economy. This research aims to see how the role of innovation and e-commerce can help improve the marketing performance of small businesses. It can be seen that the development of MSME is an advantage as well as a challenge for small businesses to be able to compete and survive in existing business competition. The research method used is a mixed method, with a sample of small businesses in the culinary in Pekanbaru. The research results show that innovation plays an important role for small businesses to improve their marketing performance, because of the many competitions and similar culinary businesses that continue to grow in the city of Pekanbaru, demanding small businesses to be able to innovate starting from the input, process and output of their businesses. Furthermore, e-commerce plays a role in improving marketing performance, but the impact of increasing e-commerce in small businesses in Pekanbaru is relatively small.

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Section: Hypothesis Testingsupporting

confidence: 87%

Section: E-commerce On Marketing Performancementioning

confidence: 96%

The Role of Innovation and E-Commerce in Small Business

Hardilawati¹,

Sandri²,

Binangkit³

2019

Proceedings of the International Conference of CELSciTech 2019 - Social Sciences and Humanities Track (ICCELST-SS 2019)

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“…Banyak promosi yang dilakukan para wirausaha seperti menggunakan media sosial. Media sosial merupakan sebuah fenomena baru yang telah mengubah cara lingkungan bisnis beroperasi (Prihadi & Susilawati, 2018).…”

Section: Pendahuluanunclassified

E-Commerce Dan Sistem Informasi Akuntansi Sebagai Faktor Pendorong Pengambilan Keputusan Mahasiswa Akuntansi Untuk Berwirausaha

Nurabiah¹,

Pusparini²,

Mariadi

2021

jaa

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The purpose of this study was to analyze the effect of e-commerce and the use of accounting information systems in making entrepreneurial decisions. This study used the Technology Acceptance Model (TAM) and contingency theory where this theory will be able to explain the acceptance of a technology and the relationship between the application of the used of accounting information systems and e-commerce to influence the behavior of students majoring in Accounting in entrepreneurship. The population in this study were active accounting undergraduate students who have taken entrepreneurship courses and accounting information systems for PTN and PTS in the city of Mataram. The sampling technique used purposive sampling method, data were collected by 142 distributed questionnaires. Data analysis techniques used the PLS 3.0 smart application.The results of the study indicate that the e-commerce has a positive and insignificant effect on decision making of accounting students in entrepreneurship and the accounting information system has a significant positive effect on decision making of accounting students in entrepreneurship.

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“…This shows that most of the greengrocers perceived an increase in the number of sales (selling volume) of vegetables to consumers. This is because, with social media sharing, the message conveyed will spread widely in a very short time, which indirectly affects consumers' minds to see the product being delivered or sold (Prihadi and Susilawati, 2018).…”

Section: Marketing Management Activities On Ecommerce Platformsmentioning

confidence: 99%

Marketing of Vegetables Through E-Commerce in Bali Province

2021

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BPS National Socioeconomic Survey of Province Bali in 2016 to 2017 years, explains the order of foodstuffs (staple foods) with the highest level of consumption after grains are vegetables.Marketing vegetable in the Province Bali were still conventional, compared to some regions in Java which was increasingly aggressively marketing agricultural products with e-commerce. The purpose of this study is to examine the profile of e-commerce users. This research was explained characteristics, marketing management activities on the e-commerce platform, easy of used, e-commerce adoption and business success. This research was conducted on the e-commerce platforms Facebook, Instagram, Tokopedia, and Shopee. The research sample of 30 vegetable traders using e-commerce, analyzed using qualitative descriptive methods and Partial Least Squares (PLS). The results showed that most traders had a relatively young age with a degree of undergraduate education. E-commerce can increase merchant income by applying management principles to the marketing process, payment, delivery, promotion, price, marketing targets and product standardization. The results of the study can provide recommendations to the younger generation that e-commerce of agricultural products in business is very promising.

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Pengaruh Kemampuan E-Commerce dan Promosi di Media Sosial terhadap Kinerja Pemasaraan

Cited by 32 publications

References 4 publications

The Role of Innovation and E-Commerce in Small Business

The Role of Innovation and E-Commerce in Small Business

E-Commerce Dan Sistem Informasi Akuntansi Sebagai Faktor Pendorong Pengambilan Keputusan Mahasiswa Akuntansi Untuk Berwirausaha

Marketing of Vegetables Through E-Commerce in Bali Province

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