Micro, Small and Medium Enterprises (MSMEs) in Indonesia are developing and becoming popular. In this case, efforts are needed to improve the performance of MSMEs to be able to contribute to society and improve the economy. This research aims to see how the role of innovation and e-commerce can help improve the marketing performance of small businesses. It can be seen that the development of MSME is an advantage as well as a challenge for small businesses to be able to compete and survive in existing business competition. The research method used is a mixed method, with a sample of small businesses in the culinary in Pekanbaru. The research results show that innovation plays an important role for small businesses to improve their marketing performance, because of the many competitions and similar culinary businesses that continue to grow in the city of Pekanbaru, demanding small businesses to be able to innovate starting from the input, process and output of their businesses. Furthermore, e-commerce plays a role in improving marketing performance, but the impact of increasing e-commerce in small businesses in Pekanbaru is relatively small.

Knowledge management orientation consisting of existing knowledge (organizational memory), knowledge sharing (knowledge sharing), combining new knowledge with existing knowledge (knowledge absorption), and receiving new knowledge (knowledge receptivity) are important tools and resources for companies to provide sustainable competitive advantage. Knowledge management orientation does not originate from company knowledge but comes from individual knowledge. This study aims to analyze the interdependent culture that has become an inherent culture in Indonesian people towards their efforts in implementing a knowledge management orientation. This study uses an experimental method with a sample of 100 accounting students from Universitas Muhammadiyah Riau who have worked in a variety of different companies. Data collected from these students were processed by simple linear regression using SPSS for Windows ver 25. The results of this study indicate that the interdependent culture that is owned by students can influence them in applying knowledge management orientation. This happens because someone who has an interdependent culture will always consider the good and bad impacts on others in making decisions. This research has implications for both practitioners and academics to improve the application of knowledge management orientation that can be used in dealing with the development of a competitive business world.

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Educational institutions, especially tertiary education, are designed to spearhead the development of the quality of human resources. The strategic role needed by tertiary institutions makes intensive attention to improving its quality. This article discusses how to analyze Muhammadiyah Universities (PTM) to transform institutions from national to international scale. This article is carried out by discussing case studies from PTM. Data collection was carried out through several meetings gathering desk research, interviews, and document studies. Analyzes were performed by pattern matching, cross-case synthesis, and explanation building. The results show several aspects of PTM internationalization. Good governance in achieving the objectives of internationalization must be carried out in the form of a vision, mission, goals, quality policy and strategic plan. An internationalization process that demands specialized institutions that require international cooperation and activities. To support internationalization, the development of HR and decision-making systems that are fast and not rigid are important to consider.

Persaingan usaha yang sangat ketat saat ini mengharuskan perusahaan harus selalu mencari strategi penjualan baru agar bisa bersaing dengan perusahaan-perusahaan yang lainnya, salah satu aktivitas sebuah perusahaan adalah menjual untuk mendapatkan keuntungan, untuk mencapai tujuan tersebut sebuah perusahaan dituntut agar dapat memperkenalkan serta memasarkan produk yang dijualnya secara cepat tetapi tidak banyak resource yang terbuang. Perkembangan teknologi internet sangat cepat saat ini berdampak hampir kesegala bidang kehidupan manusia, hampir semua aspek kehidupan manusia saat ini dipengaruhi oleh internet tidak terkecuali bidang penjualan. Adanya internet berdampak pada munculnya tren Periklanan digital dimana Para pemilik merek mulai menjadikan media digital sebagai media promosi dan pemasaran yang baru. aktivitas digital marketing yang tren dilakukan saat ini adalah social media endorsement untuk membangun merek. Fenomena strategi pemasaran baru ini menjadi suatu dasar pemikiran peneliti untuk meneliti seberapa efektifnya endorsement pada instagram terhadap pemasaran bidang kuliner dengan menggunakan pendekatan EPIC model.