Pengaruh Kemasan, Kewajaran Harga Dan Brand Awareness Terhadap Brand Loyalty (Studi Kasus Pada Wisatawan Nusantara Di  Kartika Sari Bandung)

Kondratenko, Yuriy; Mokhor, Volodymyr

doi:10.28932/jmm.v17i1.414

Cited by 8 publications

(7 citation statements)

References 1 publication

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“…The application and analysis of the 4A concept can be a guide to help plan and develop and manage a tourist destination (Millenia et al, 2021). Sugiama (2013) corroborates the opinion that a tourist destination is mandatory to have 4A components that must be developed.…”

Section: Introductionmentioning

confidence: 52%

The Ecotourism Appropriacy of Busung Village

Vitrianto¹,

Rosani²

2023

IJOMS

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Busung Village is located in Bintan Regency and has a viral attraction: A Desert and Telaga Biru. This tourism destination managed by the local community called Kelompok Sadar Wisata, now become an interesting natural attraction. Referring to the Bintan Government Regulation Number 1 of 2020 about the Regency Spatial Planning Policy, Busung Village is the part of Industrial Area. Meaning that the Desert and Telaga Biru are located inside the industrial area. To develop a tourism destination is not only to develop the 4A, Attraction, Accessibility, Amenity, and Ancillary Services only, but it needed a site suitability evaluation. This research aims to evaluate of site suitability of Busung Village based on ecotourism criteria. The other purpose is to provide development guidance for Busung village in the future. This research is using the mixed method, the quantitative is used to evaluate the site's suitability for ecotourism. To explain the ecotourism suitability index using the descriptive method. Data were analyzed by spatial analysis and software Geographic Information System (GIS). The result showed that the ecotourism suitability index for sample I is 71,34% and for sample II is 70,12%. All samples in the S2 category mean that areas are suitable for ecotourism. Based on the spatial map, the development guidance for the Desert and Blue Lake area is 18,49 hectares for ecotourism activity.

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Section: Introductionmentioning

confidence: 52%

The Ecotourism Appropriacy of Busung Village

Vitrianto¹,

Rosani²

2023

IJOMS

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“…Maintenance according to Duffuaa et al (1999), namely a combination of activities in which equipment and/or a system is maintained or repaired so that it continues to function according to plan. According to (Sugiama & Gima, 2013) asset maintenance is "a collection of activities organized to ensure that assets can be operated in the best condition at the lowest cost", while the classification of maintenance activities that will be used in this research is the classification made by Chanter and Swallow ( 1996) because the grouping form is simple but complete, making it suitable for application to buildings…”

Section: Determinant Of Hospital Customer Satisfactionmentioning

confidence: 99%

The Mediation Role Of Employee Innovation In The Relationship Between Internet Banking And Employee Performance

Ramli,

Meidiyanty

2024

JIMKES

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This research is quantitative in nature and is to analyze the influence of internet banking, employee innovation on employee performance. Data analysis in this study used the Structural Equation Modeling (SEM) method. With smart PLS software, the population in this study was private banking employees in Jabodetabek with a sample of 120 using purposive sampling with the criteria of private bank employees having worked in the private sector for at least 1 year. The results of the study show that internet banking has a positive effect on employee performance, while internet banking has a positive effect on employee innovation and employee innovation and employee turnover has a positive effect on employee performance Keywords: Internet Banking, Employee Innovation, Employee Performance

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“…(Silfania, 2019) Selain produk, harga juga menentukan faktor ketertarikan dalam minat beli produk. Harga adalah jumlah uang yang dibayarkan untuk suatu produk atau jumlah nilai yang ditukar konsumen untuk mendapatkan manfaat dari produk dan layanan (Sugiama, 2017) Selain itu, harga adalah jumlah uang yang dibayarkan untuk suatu produk atau layanan, atau jumlah nilai yang telah diubah oleh konsumen menjadi hak untuk memiliki atau menggunakan produk atau menggunakan layanan tersebut. Harga adalah jumlah uang yang dibayarkan untuk produk, atau uang yang diubah konsumen untuk manfaat produk.…”

Section: Tinjauan Pustakaunclassified

“…Kemasan juga dapat diartikan sebagai objek yang berfungsi untuk melindungi produk tertentu yang ada di dalamnya dan dapat memberikan gambar tertentu untuk membujuk pengguna. (Nuraini et al, (Sugiama, 2017) Sedangkan teori minat beli dikemukakan oleh Howard "sesuatu yang berhubungan dengan rencana konsumen untuk membeli produk tertentu serta berapa banyak unit produk yang dibutuhkan pada periode tertentu." (Negara & Arifin, 2018) Dan pendapat Kotler & Keller, minat beli yakni "perilaku dari konsumen yang timbul karena respon konsumen tersebut terhadap objek yang menunjukkan keinginan konsumen untuk melakukan pembelian produk."…”

Section: Tinjauan Pustakaunclassified

Faktor Ketertarikan Minuman Kopi Kekinian Terhadap Minat Beli Konsumen Kalangan Muda

Pramelani

2020

MGT.INS.J.ILM.MNJ

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Today's coffee drinks are rife among young people. Competition between the beverage business shops is evident from the emergence of a variety of unique coffee shops. For this reason, the authors are interested in examining factors of current coffee beverage interest in young consumers' buying interest. This research uses descriptive qualitative method. With a purposive sampling technique, respondents are drawn from young people in Jakarta who like coffee drinks. Based on the results of interviews and observations obtained in the field found that there are several factors of interest so that there is an interest in buying among young people namely the factors of a comfortable place, friendly service, good taste factor where many variants, factors of restaurant names and unique menu names make there an interest to be interested in buying. In addition, the price factor is quite affordable, packaging with creative and attractive design. In addition, personal, social and psychological factors were found to be one of the factors of interest in buying contemporary coffee drinks among young people.Keyword: interest factors, buying interest, young consumer

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Pengaruh Kemasan, Kewajaran Harga Dan Brand Awareness Terhadap Brand Loyalty (Studi Kasus Pada Wisatawan Nusantara Di Kartika Sari Bandung)

Abstract: The competition of pastry business especially in

Cited by 8 publications

References 1 publication

The Ecotourism Appropriacy of Busung Village

The Ecotourism Appropriacy of Busung Village

The Mediation Role Of Employee Innovation In The Relationship Between Internet Banking And Employee Performance

Faktor Ketertarikan Minuman Kopi Kekinian Terhadap Minat Beli Konsumen Kalangan Muda

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