Faktor Ketertarikan Minuman Kopi Kekinian Terhadap Minat Beli Konsumen Kalangan Muda

Abstract

Today's coffee drinks are rife among young people. Competition between the beverage business shops is evident from the emergence of a variety of unique coffee shops. For this reason, the authors are interested in examining factors of current coffee beverage interest in young consumers' buying interest. This research uses descriptive qualitative method. With a purposive sampling technique, respondents are drawn from young people in Jakarta who like coffee drinks. Based on the results of interviews and observations obtained in the field found that there are several factors of interest so that there is an interest in buying among young people namely the factors of a comfortable place, friendly service, good taste factor where many variants, factors of restaurant names and unique menu names make there an interest to be interested in buying. In addition, the price factor is quite affordable, packaging with creative and attractive design. In addition, personal, social and psychological factors were found to be one of the factors of interest in buying contemporary coffee drinks among young people.Keyword: interest factors, buying interest, young consumer

Pemberdayaan Warga Binaan Balai Pemasyarakat (Bapas) Kelas 1 Kota Malang Melalui Pelatihan Pengolahan Kopi Lokal Menjadi Produk Kekinian

“…Saat ini produk kopi sudah tidak sebatas bentuk biji dan bubuk saja, melainkan adanya olahan yang sangat variatif. Variasi bentuk olahan kopi tersebut ternyata telah memberikan pengaruh secara pribadi, sosial dan psikologi terhadap ketertarikan anak muda untuk meningkatkan gaya hidup mereka [8].…”

Analysis of Consumer Attitudes towards MSME-produced and Factory-produced Coffee Powder in East Java

“…The number of respondents who consume ground coffee produced by MSMEs and factories are mostly aged 17-25 years old (69%), followed by the age group of 26-30 years old (19%) and age group of 31-50 years old and above, having a percentage value around 10%. From these percentages, the dominant coffee consumers are teenagers who are characterized with the habit of gathering and enjoying a cup of coffee with their peers (Pramelani, 2020, andKurniawan &Ridlo, 2010).…”

Identifikasi Keberadaan Bakteri Coliform Pada Berbagai Minuman Kekinian Yang Dijual Pedagang Kaki Lima Di Kota Salatiga

“…Sedangkan secara mendalam, minuman kekinian dapat diartikan sebagai istilah yang digunakan untuk minumanminuman inovatif dan populer, baik karena rasa maupun ciri khasnya yang unik 4 . Adapun beberapa faktor ketertarikan masyarakat terhadap minuman kekinian, yaitu dikarenakan tempat jualan yang nyaman untuk nongkrong, adanya berbagai varian rasa dengan nama dagang yang unik dan menarik untuk dicoba, pelayanan yang ramah dan pengantaran dapat dilakukan melalui aplikasi online, harga yang terjangkau, kemasan yang bagus, dan faktor pribadi dari konsumen yang menganggap bahwa dirinya sedang mengikuti trend sehingga tidak ketinggalan zaman 5 .…”