Pengaruh Ketergantungan Pada Smartphone Dan Sikap Terhadap Perilaku Pembelian Online Pada Mahasiswa

Widodo, Tri; Qurniawati, Rina Sari

doi:10.52353/ama.v9i2.141

Cited by 4 publications

(7 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Kita dapat melihat dari perusahaan BukaLapak yang merupakan Platform Marketplace buatan dalam Negeri yang menjadi platfrom marketplace terbesar di Asia Tenggara hanya dalam kurun waktu 5 tahun. Bahkan pada saat COVID 19 mewabah, bisnis online bertumbuh sebanyak 40% (Widodo & Qurniawati, 2017).…”

Section: Pendahuluanunclassified

Analisis Perbandingan Pendapatan Pedagang Pakaian Tradisional dengan Pendapatan Bisnis Online

Frihatni

2022

jiam

View full text Add to dashboard Cite

Penelitian ini bertujuan untuk menganalisis pendapatan pedagang pakaian tradisional dan pendapatan bisnis online mahasiswa. Penelitian ini adalah kuantitatif dengan melakukan survei pedagang tradisional dan mahasiswa yang berbisnis online. Teknis analisis data menggunakan uji beda Uji Mann Whitney. Hasil penelitian menemukan bahwa perbedaan antara pendapatan pedagang tradisional dan pendapatan bisnis online mahasiswa terbukti signifikan pada level 0.001. Hasil lanjutan penelitian mengungkapkan bahwa terjadi peningkatan omset pada pendapatan mahasiswa yang berbisnis online. Kehadiran bisnis online yang dibuat oleh mahasiswa secara umum berdampak pada penurunan omset pedagang di pasar Lakessi. Terjadinya peralihan sistem pemasaran, membuat pendapatan mahasiswa yang berbisnis online jauh lebih menguntungkan selama pandemi. Perkembangan bisnis online mendorong persaingan pasar bagi kalangan pedagang di pasar tradisional. Namun terhadap produk – produk yang sifatnya sekunder seperti pakaian, pedagang mengeluhkan menurunnya angka penjualan. Oleh karena itu, perkembangan teknologi sangat menguntungkan generasi millennial yang sehari-harinya akrab dengan gadget. Melaui gadget, generasi millennial dapat mengakses dan mengupgrade perkembangan teknologi yang terjadi saat ini dan juga menjadi pemain di dalamnya.

show abstract

Section: Pendahuluanunclassified

Analisis Perbandingan Pendapatan Pedagang Pakaian Tradisional dengan Pendapatan Bisnis Online

Frihatni

2022

jiam

View full text Add to dashboard Cite

show abstract

“…Many done studies exist to investigate the reasons behind the decision of customers to buy goods online either in Indonesia (Rahayu, Zuhriyah, & Bonita, 2015;Widiyanto & Prasilowati, 2015;Widodo & Qurniawati, 2016;Wardoyo & Andini, 2017;Ashari & Widayanto, 2018;Gunawan, Linawati, Pranandito, & Kartono, 2019) or outside Indonesia; for example, Lin & Shih (2012), Khilji & Khan (2016), Al-Dmour, Hammdan, Al-Dmour, Alrowwad, & Khwaldeh (2017), Das & Panigrahi (2017), Bhatti (2018), Oghazi, Karlssonb, Hellströmb, & Hjortb (2018, Rehman, Bhatti, Mohamed, & Ayoup (2019).…”

Section: Introduction *mentioning

confidence: 99%

“…Based on these previous studies, at least three determinants get attempted to investigate, such as trust (Wardoyo & Andini, 2017;Ashari & Widayanto, 2018;Oghazi et al, 2018;Gunawan et al, 2019;Rehman et al, 2019;), lifestyle (Lin & Shih, 2012;Rahayu et al, 2015;Wardoyo & Andini, 2017;Al-Dmour et al, 2017;Das & Panigrahi, 2017) and attitude (Widiyanto & Prasilowati, 2015;Widodo & Qurniawati, 2016;Khilji & Khan, 2016;Das & Panigrahi, 2017;Ashari & Widayanto, 2018;Bhatti, 2018). Unfortunately, some evidence is still inconsistent, as exhibited below: a) by investigating the effect of trust on the online buying decision, Ashari & Widayanto (2018), Oghazi et al (2018), andRehman et al (2019) display positive.…”

Section: Introduction *mentioning

confidence: 99%

“…c) by examining the effect of attitude on the online buying decision, Widiyanto & Prasilowati (2015), Khilji & Khan (2016), Das & Panigrahi (2017), and Ashari & Widayanto (2018), Bhatti (2018) indicate a positive. Meanwhile, Widodo & Qurniawati (2016) cannot locate an impact.…”

Section: Introduction *mentioning

confidence: 99%

“…Some studies employing the students in higher education as the object are available and get done in an ordinary period (Lin & Shih, 2012;Rahayu, Zuhriyah, & Bonita, 2015;Widodo & Qurniawati, 2016;Wardoyo & Andini, 2017;Ashari & Widayanto, 2018). Different from them, this study uses the management students in the undergraduate department in Universitas Krida Wacana during COVID 19 pandemic in Jakarta from March to April 2020.…”

Section: Introduction *mentioning

confidence: 99%

See 2 more Smart Citations

The Effect of Customer Trust, Lifestyle, and Attitude on the Online Buying Decision

Saparso

2022

Quant. Econ. Manag. Stud.

View full text Add to dashboard Cite

The internet is essential for business. It is because all people apply this connection to do their online activities, for example, buying. Therefore, many online platforms appear to facilitate it. The research about the decision to buy online and its determinants is numerous. In this study, three determinants want to get investigated: trust, lifestyle, and attitude. By employing the undergraduate management students in Universitas Kristen Krida Wacana as population and stratified random sampling as the method to take the samples, this study has the goal to examine these three effects on the decision to purchase online. Before testing the effect of trust, lifestyle, and attitude on the online buying decision, the data collected from the online survey get validated first by the confirmatory factor analysis. Then, the reliability test by the Cronbach Alpha analysis becomes the following step. Furthermore, after examining the statistical hypotheses by the structural equation based on variance, this study reveals that trust does not affect the online purchasing decision. However, lifestyle and attitude become the determinant with a positive sign. It implies that the platform has to be able to provide a safe transaction to raise the trust of the customer to buy online, the sellers have to assure the fits of products offered and delivery time promised.

show abstract

Shopping Orientation and Trust in Online Stores Towards Impulse Buying

Adriansyah

Rahman²

2022

ijbe

View full text Add to dashboard Cite

This study aims to determine the effect of shopping orientation and online store trust on impulsive purchases among students of the Faculty of Tarbiyah and Teacher Sciences of University X in Samarinda. This research uses a quantitative approach. This study involved 100 students of the Faculty of Tarbiyah and Teacher Sciences of University X in Samarinda who were selected using a simple random sampling technique. The use of data collection methods is the scale of impulsive purchases, shopping orientation, and the trust of the online store. The collected data are analyzed with the help of SPSS 25.0 for Windows programs. The results showed that the major hypothesis was accepted, namely simultaneous shopping orientation and online store trust can predict the occurrence of impulsive purchases in students, as evidenced by a value of p = 0.000 (p<0.05). The predicted rate is 52.9%. The first minor hypothesis is accepted, namely shopping orientation is able to predict student implusive purchases, proven by a value of p = 0.000 (p<0.05), while the second minor hypothesis is accepted, namely trust in online stores able to predict student impulsiveimplusive purchases as evidenced by a value of p = 0.000 (p<0.05). The results showed that the major hypothesis was accepted, namely simultaneous shopping orientation and online store trusts can predict the occurrence of impulsiveimpulsive purchases in students, as evidenced by the value of p = 0.000 (p<0.05). The positive impact of this research when people specifically read this research article is that it can increase literacy about the main factors that cause impulsive purchases, especially among students, especially caused by shopping orientation and also caused by trust in online stores.

show abstract

Pengaruh Ketergantungan Pada Smartphone Dan Sikap Terhadap Perilaku Pembelian Online Pada Mahasiswa

Cited by 4 publications

References 5 publications

Analisis Perbandingan Pendapatan Pedagang Pakaian Tradisional dengan Pendapatan Bisnis Online

Analisis Perbandingan Pendapatan Pedagang Pakaian Tradisional dengan Pendapatan Bisnis Online

The Effect of Customer Trust, Lifestyle, and Attitude on the Online Buying Decision

Shopping Orientation and Trust in Online Stores Towards Impulse Buying

Contact Info

Product

Resources

About