2023
DOI: 10.35134/jbe.v8i2.239
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Pengaruh Kualita Produk, Harga dan Digital Marketing Terhadap Minat Beli Produk Batik di Kota Sungai Penuh

Abstract: The small industry is currently one of the crucial sectors in advancing the national economy, especially the Kerinci batik business. This study was conducted to discover the influence of the independent variables, namely product quality, price and digital marketing on interest in buying Batik Products. This study's population were Kerinci batik consumers located in Sungai Penuh City. Accidental sampling criteria determine the sample by distributing questionnaires to 50 consumers of Batik Kerinci, especially th… Show more

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