Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Tupperware (Studi Kasus Ibu Rumah Tangga di Perumahan Kunciran - Tangerang)

Putranto, Ivan; Kartoni, Kartoni

doi:10.33753/mandiri.v4i1.107

Cited by 7 publications

(4 citation statements)

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“…On the other hand, if the price does not match the quality of the product, it will reduce consumer purchasing decisions. The same thing is also in accordance with the results of research (Putranto & Kartoni, 2020)with the research title The Influence of Product Quality and Price on Tupperware Purchasing Decisions (Case Study of Housewives in Kunciran Housing -Tangerang) with the research results showing that Price (X2) on purchasing decisions (Y) is 49.7 %. This shows that high prices will increase purchasing decisions.…”

Section: Influence Of Price (X1) On Purchasing Decisions (Y)supporting

confidence: 87%

The Influence of Prices and Promotions on Purchasing Decisions on Dine-in Services at McDonald’s Cideng, Central Jakarta

Putranto,

Syamruddin,

Eliyani

2024

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The purpose of this research is to determine the effect of prices and promotions on customers' purchasing decisions for dine-in services at McDonald’s Cideng, Central Jakarta, both partially and simultaneously. The method used in this research is associative quantitative with a population of 37,500 customers taken as a sample of 100 respondents. The sampling technique uses a probability sampling method, namely accidental sampling. The data analysis techniques in this research are: simple linear regression analysis, multiple linear regression analysis, and coefficient of determination analysis. Then hypothesis testing is the t test and f test. The results of this research are that price influences purchasing decisions, this can be seen from the t test with the calculated t value > t table or (10.084 > 1.660). This is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0, 05). Promotions influence purchasing decisions this can be seen from the t test with the calculated t value > t table or (9.126 > 1.660). This is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0.05). Price and promotions influence purchasing decisions, this can be seen from the results of the f test where F calculated > F table or (73.628 > 2.70), this is also reinforced by ρ value < Sig.0.05 or (0.000 < 0, 05).

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Section: Influence Of Price (X1) On Purchasing Decisions (Y)supporting

confidence: 87%

The Influence of Prices and Promotions on Purchasing Decisions on Dine-in Services at McDonald’s Cideng, Central Jakarta

Putranto,

Syamruddin,

Eliyani

2024

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“…As a result of the Sobel test, the brand loyalty variable was found to be significant as an intermediate variable. [9]... Halal brand and purchase intention showed a negative correlation with a correlation coefficient of 0.55. These results suggest that customers who want to purchase halal cosmetics will prefer halal cosmetics to brands.…”

Section: Introductionmentioning

confidence: 91%

Muslim Consumers' Preferences on Interest in Buying Halal Food and Beverage Products with moderating variables of gender and education in DKI Jakarta

Firdayetti

Basri

Arafah

2022

ATM

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The purpose of this study was to analyze the preferences of Muslim consumers towards buying interest in Halal Food and Beverage Products in DKI Jakarta. The independent variables are Price, Islamic Brand, Product Knowledge and Religious Knowledge with the dependent variable being Product Halal Intention with the variable gender and education moeration. Methodology used is quantitative with SEM AMOS analysis tool, the population is DKI Jakarta society, with 225 respondents aged 17 years and over who are Muslims as consumers of halal food and beverages as the sample. with the intent of the research. The results of the study directly have two variables that affect the halal intention of the product (product knowledge and religious knowledge on the halal intention of the product) and the second variable has no effect on the halal intention of the product (price and Islamic brand on the halal intention of the product). If using the moderating variables of gender and education, the four independent variables (price, Islamic brand, product knowledge and religious knowledge) have an effect on product halal intentions. The theoretical conclusion is that only 2 out of 4 variables congruent with the theory and the two are not congruent with the theory Administrative influences are applied based on consumer preferences as follows: Religious knowledge of prices, Islamic brands, product knowledge and halal products Intent when there are modulating variables.

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“…Laporan analisis Kementerian Perdagangan, pusat kebijakan perdagangan tahun 2015, menguji 25 sampel pakaian bekas hasilnya ditemukan koloni-koloni bakteri dan jamur yang cukup tinggi (Suprapto, 2021)…”

Section: A Pendahuluanunclassified

Determinan Keputusan Pembelian Pakaian Bekas Impor:

Hasibuan,

Erianto,

Batubara

2023

reslaj

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Minister of Trade No. 40 of 2022, stipulates the activity of thrifting as a prohibited activity, with the consideration that one of them is disrupting the domestic textile industry, from a health perspective, users are susceptible to skin disease infections. However, government bans and studies on the adverse effects of imported used clothing on health have not necessarily reduced millennial interest in buying imported used clothing. Consumption of imported used clothing is very popular among millennials, based on a survey conducted including a good stats survey and researchers' initial observations. This study aims to determine the partial and simultaneous effect of price, product knowledge, and product quality on the purchase decision of imported used clothing. This study uses a quantitative approach. The type of data used is secondary data using a questionnaire technique. The research population was students of FEBI UINSU, using a sample of 100 respondents. Data analysis technique; validity test, reliability test, classic assumption test, hypothesis test, multiple linear regression test, coefficient of determination test using SPSS 26 software. The results of the research variable Price partially have no effect on Purchase Decisions. Product Knowledge and Product Quality partially influence Purchasing Decisions. Simultaneously the independent variables affect the dependent variable. Independent variables are able to explain the dependent variable by 30.7%, the remaining 69.3% is explained by other variables outside the study. Keywords: Price, Product Knowledge, Product Quality, Purchase Decision

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Tupperware (Studi Kasus Ibu Rumah Tangga di Perumahan Kunciran - Tangerang)

Cited by 7 publications

References 0 publications

The Influence of Prices and Promotions on Purchasing Decisions on Dine-in Services at McDonald’s Cideng, Central Jakarta

The Influence of Prices and Promotions on Purchasing Decisions on Dine-in Services at McDonald’s Cideng, Central Jakarta

Muslim Consumers' Preferences on Interest in Buying Halal Food and Beverage Products with moderating variables of gender and education in DKI Jakarta

Determinan Keputusan Pembelian Pakaian Bekas Impor:

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