Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kedai Warsu Coffe Cafe

Umami, Risatul; Rizal, As'at; Sumartik, Sumartik

doi:10.30742/equilibrium.v15i2.630

Cited by 6 publications

(4 citation statements)

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“…Quality service plays an important role in shaping consumer satisfaction and turning consumers into loyal customers (Sativa & Moechammad, 2019). The results of this study are supported by (Putra & Seminary, 2019); (Umami et al, 2019); (Satrya & Telagawati, 2021); (Tombeng et al, 2019); and (Susanto, 2021) which states that service quality has a significant positive effect on consumer satisfaction.…”

Section: The Effect Of Service Quality On Consumer Satisfactionsupporting

confidence: 68%

Creative Economy: The Influence of Service Quality, Product Quality, Store Atmosphere, and Social Media on Culinary Consumer Satisfaction in Garut Raya

Fadillah,

Susyanti,

Sudaryanti

2023

MEC-J

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Food and beverage consumption is the largest component of household consumption in Garut. This condition is an opportunity for culinary businesses to create competitive advantage, product quality, and store atmosphere as an effort to increase consumer satisfaction. Technological developments encourage people to use social media to socialize and seek information. Social media influencers are the most effective way to promote a culinary business. This study aims to determine and analyze the effect of service quality, product quality, and store atmosphere on consumer satisfaction through social media influencers in the culinary subsector in Garut Raya. This type of research uses cause and effect. The research population is not known with certainty, the sampling technique uses the Chocran formula with a total sample of 97 respondents. The data source is primary data with data collection techniques using questionnaires. Data analysis using Structural Equation Model Partial Least Square (SEM-PLS). The results of this study indicate service quality, product quality, and social media influencers have a significant positive effect on customer satisfaction, while store atmosphere has no effect. Service quality and product quality have no significant effect on social media influencers, while store atmosphere has an effect. Service quality and product quality have no effect, while store atmosphere has an effect on consumer satisfaction through social media influencers

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Section: The Effect Of Service Quality On Consumer Satisfactionsupporting

confidence: 68%

Creative Economy: The Influence of Service Quality, Product Quality, Store Atmosphere, and Social Media on Culinary Consumer Satisfaction in Garut Raya

Fadillah,

Susyanti,

Sudaryanti

2023

MEC-J

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“…Service quality is closely related to the level of satisfaction, and high service quality will make customer satisfaction very high (Ragmandika & Purwanto, 2020). Research (Umami et al, 2019) also stated that service quality influences customer satisfaction at Kedai Warsu Cofee. So, in Kedai Warsu, Cofee has quality products.…”

Section: Literature Reviewmentioning

confidence: 96%

Effect of Service Quality, Price and Product Quality on Customer Satisfaction at PT. Bukit Asam Tbk

Salman

2023

IJBME

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This study aims to determine the effect of service quality, price, and product quality on customer satisfaction at PT Bukit Asam Tbk. The object of this study is customers of PT Bukit Asam Tbk. The sampling technique used a purposive sampling method with 30 customers. The research method used is associative research, utilizing the type of primary data obtained from the results of questionnaire answers. The analysis technique used is multiple linear regression. The results of this study indicate that simultaneously, there is a positive and significant influence of service quality, price, and product quality on PT Bukit Asam Tbk customer satisfaction. Partial testing shows a positive and significant effect of service quality on customer satisfaction of PT Bukit Asam Tbk. Partially, there is a positive and significant effect of price on customer satisfaction of PT Bukit Asam Tbk. Partially, there is a positive and significant effect of product quality on customer satisfaction of PT Bukit Asam Tbk.

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“…Hasil dari pengujian tersebut sejalan dengan hasil penelitian terdahulu yang dilakukan oleh penelitian (Harcahyo et al, 2021) bahwa kualitas pelayanan berpengaruh positif terhadap kepuasan konsumen. Hal ini didukung juga oleh penelitian (Umami et al, 2019) bahwa kualitas pelayanan berpengaruh secara positif dan signifikan terhadap kepuasan konsumen dan dalam penelitian yang dilakukan oleh (Kiroyan et al, 2019) bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen.…”

Section: Pembahasanunclassified

Pengaruh Servicecsape Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Cangkir Pertama Coffee Kota Purwakarta

Amna mawardi

2024

Eqien

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This study aims to determine the effect of servicescape and service quality on customer satisfaction at the First Cup of Coffee, Purwakarta City. The research method used is descriptive quantitative. Sampling used a non-probability sampling method by distributing questionnaires to 97 respondents who were consumers at the First Cup of Coffee Purwakarta. Data analysis methods used are validity test, reliability test, normality test, linearity test, multiple regression analysis, correlation coefficient, coefficient of determination, hypothesis test, partial test (t test), and simultaneous test (F test). The data were processed using IBM SPSS version 24. The results showed that the two independent variables had an effect on the dependent variable, servicescape had a positive and significant effect on customer satisfaction at the First Cup of Coffee Purwakarta. Service quality has a positive and significant effect on customer satisfaction at the First Cup of Coffee Purwakarta. Simultaneously servicescape and service quality have a positive and significant effect on customer satisfaction at the First Cup of Coffee Purwakarta.

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Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kedai Warsu Coffe Cafe

Cited by 6 publications

References 0 publications

Creative Economy: The Influence of Service Quality, Product Quality, Store Atmosphere, and Social Media on Culinary Consumer Satisfaction in Garut Raya

Creative Economy: The Influence of Service Quality, Product Quality, Store Atmosphere, and Social Media on Culinary Consumer Satisfaction in Garut Raya

Effect of Service Quality, Price and Product Quality on Customer Satisfaction at PT. Bukit Asam Tbk

Pengaruh Servicecsape Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Cangkir Pertama Coffee Kota Purwakarta

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