Pengaruh Label Halal Dan Religiusitas Terhadap Keputusan Pembelian  (Studi Kasus Konsumen Indomie Di  Sidoarjo)

Wulandari, Sri

doi:10.26533/jmd.v4i1.754

Cited by 10 publications

(12 citation statements)

References 6 publications

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“…While the difference lies in the indicators used, the analytical tools used, the object under study, and the sample size used. The results of the study (Isa et al, 2020) and (Wulandari, 2021) found that religiosity had a positive effect on purchasing decisions. A person who becomes a follower of religion will be guided by the teachings of his religion when acting, one of which is in consuming goods and services to meet the needs of his life.…”

Section: Discussionmentioning

confidence: 89%

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Daga¹,

Indriakati²

2022

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This study aimed to determine and analyse the factors of religiosity, psychological factors on purchasing decisions, and loyalty. The method used in this study is a quantitative research method in the form of a cross-section. The population in this study are Marketplace users who live in Makassar and have purchased Muslim clothing products, especially in the Shopee application. This study uses a sampling technique with purposive sampling, part of a non-probability sampling technique. The sample obtained from the calculation results amounted to 100 respondents who were deemed sufficient to represent the population. The data analysis technique used in this research is the Structural Equation Model (SEM). The results showed that religiosity and psychological factors directly had a positive and significant effect on purchasing decisions. Meanwhile, social factors have a positive and insignificant impact on buying decisions. Religiosity, Social Factors and Psychological Factors have a positive and significant effect on loyalty. Purchase Decision has a positive and significant impact on Loyalty. Religiosity Social Factors and Psychological Factors through Purchase Decisions have a positive and significant effect on Loyalty. The results of this study can also be used for marketing in motivating consumers to make purchasing decisions. This indicator is the strongest indicator of consumer psychology in deciding the purchase of Muslim clothing and always considers increasing customer loyalty based on religiosity so that customers are committed to continuing to be loyal in purchasing Muslim clothing. And can be a reference for further researchers to develop research instruments used in this study.

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Section: Discussionmentioning

confidence: 89%

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Daga¹,

Indriakati²

2022

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“…In addition, Halal labeling allows companies to place the term "HALAL" on the packaging or packaging of their products. Images, logos, colors, and markings that determine the halal status of a product or service are referred to as "halal labeling" (Dwik & Samboro, 2019;Wulandari, 2021).…”

Section: Literature Review Label Definitionmentioning

confidence: 99%

Effect of Halal Labeling on Food Purchasing Decisions: A Case Study of Bandung Islamic University and UITM Kedah Malaysia

Azis,

Nurleli

2024

jhasib

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Halal labels are often a parameter for Muslims when buying food. Indonesia and Malaysia are among many Muslim-majority countries, and as consumers, halal labels are often not a concern when buying food products. However, others still hold to the strong principle that a product must have a halal label. The purpose of this study was to determine whether students of Bandung City Islamic University and UITM Malaysia Kota Kedah pay attention to halal labels when buying food products. Using a quantitative verification approach and convenience sampling method with a sample size of 90 people. The results showed that halal labels influence the decision to buy food products, both for the Islamic University in Bandung City and for UITM Malaysia students. The city of Bandung, located in Indonesia, and the city of Kedah, located in Malaysia, are big cities with most Muslims, which is why we developed research on both. Two universities are located in this city, namely, Bandung Islamic University and UITM Malaysia.

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“…Kenyamanan dalam berpakaian merupakan atribut yang paling menjadi pertimbangan oleh wanita Muslim dalam memilih pakaian. Fakta yang diungkap oleh peneliti sejalan dengan penelitian terdahulu oleh Wulandari (2021) dimana variabel religiusitas memiliki pengaruh positif dan dinyatakan signifikan terhadap keputusan pembelian. Namun hasil penelitian ini juga berbeda dengan penelitian Meliani et al (2021) bahwa religiusitas tidak berpengaruh dan terbukti tidak signifikan terhadap keputusan pembelian.…”

Section: Religiusitas Dan Keputusan Pembelianunclassified

Analisis faktor-faktor yang mempengaruhi keputusan pembelian produk Nobby Hijab Salatiga, dengan trust sebagai variabel pemoderasi

Anggraini,

Mochlasin

2023

J. Halal Ind. Stud.

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This research aims to determine the influence of lifestyle, product quality, and religiosity on purchasing decisions by using the trust variable as moderation. This type of research is quantitative and primary data is obtained through a questionnaire instrument. The research sample consisted of 96 consumers who had made purchases at Nobby Hijab Salatiga. Data were analyzed using statistical tests and MRA tests. Based on the research results, lifestyle and religiosity variables have a positive effect on purchasing decisions. Meanwhile, the product quality variable is proven to have no effect and is not significant on purchasing decisions. The majority of consumers do not make product quality their main goal. Consumers make purchases because they are obliged to fulfill basic needs. Based on the MRA test results, trust is able to moderate the influence of lifestyle, product quality and religiosity on purchasing decisions for Nobby Hijab Salatiga products.

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Pengaruh Label Halal Dan Religiusitas Terhadap Keputusan Pembelian (Studi Kasus Konsumen Indomie Di Sidoarjo)

Cited by 10 publications

References 6 publications

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

Effect of Halal Labeling on Food Purchasing Decisions: A Case Study of Bandung Islamic University and UITM Kedah Malaysia

Analisis faktor-faktor yang mempengaruhi keputusan pembelian produk Nobby Hijab Salatiga, dengan trust sebagai variabel pemoderasi

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