Pengaruh Literasi Kewirausahaan dan Karakter Wirausaha terhadap Keberhasilan Usaha Kecil

Abstract

This study aims to determine the effect of entrepreneurial literacy and entrepreneurial character on the success of small-scale business studies on culinary entrepreneurs in Enrekang district. This research is categorized as a quantitative descriptive study with a correlation approach. The population in this study were 100 entrepreneurs, and obtained a sample of 80 entrepreneurs who were culinary entrepreneurs in Enrekang district. Data collection was carried out by means of observation, documentation and questionnaire techniques. The analysis technique used is multiple linear regression. The results of this study indicate that entrepreneurial literacy (X1) and entrepreneurial character (X2) have a positive and significant effect on the success of small business (Y) culinary entrepreneurs in Enrekang district both partially and simultaneously. In this study, the most dominant variable influencing is the entrepreneurial character variable because it has a higher regression coefficient value than the entrepreneurial literacy regression coefficient value.

The Influence of Entrepreneurship Digitalization and Literacy Strategies on the Ability of MSMES After Surviving the Middle of the Covid-19 Pandemi in Makassar City

“…So if a business actor wants to achieve easy business success, then he should also have high entrepreneurial skills. This is in accordance with Fauziyah's statement in (Yani, Rakib, & Syam, 2020) which concludes that entrepreneurial literacy is knowledge. which is a result of a field trial that is collected then researched and compiled into a useful source of information for those in need.…”

“…This explanation means that entrepreneurial literacy greatly influences the success of a business, because with entrepreneurial literacy or entrepreneurial skills possessed by an entrepreneur it will make it easier for an entrepreneur to make new strategies in doing business and be able to create new ideas/products that can compete in the market. Mustikowati's research in (Yani et al, 2020) states that the variables of entrepreneurial orientation, innovation and business strategy have a positive effect on company performance.…”

“…According to (Fani & Subriadi, 2019) business continuity is one way for organizations to anticipate and deal with disruptions, so that the risk of loss is reduced, and business operations can continue. Meanwhile, according to Tammineedi in (Yani et al, 2020) business continuity is needed to facilitate the continuity of business operations efficiently despite business interruptions. This is of course closely related to the continuity of the MSME business during the Covid-19 pandemic.…”

Study of Entrepreneurial Literacy and Digital Literacy on Business Sustainability Mushroom Cultivation in Beruk Village, Jatiyoso District, Karanganyar Regency

“…Digital literacy is defined as the ability to digitally access and understand, and use information from various sources (Aulia et al, 2021a). Digital literacy can help businesses quickly acquire and expand the latest information.…”

Pengaruh Literasi Kewirausahaan terhadap Intensi Berwirausaha Mahasiswa Pendidikan Ekonomi

“…Literasi kewirausahaan sangat dibutuhkan mahasiswa sebagai pemahaman awal dalam merintis suatu usaha. Penelitian yang dilakukan (Yani, Rakib, & Syam, 2020) juga mengungkapkan bahwa literasi kewirausahaan perlu dimiliki oleh seorang wirausahawan agar memiliki kemampuan dan pengetahuan lebih dalam menjalankan usaha, sehingga literasi kewirausahaan sangat penting untuk menjadi bekal sebelum memulai usaha. Sedangkan Penelitian Rostina & Aransyah (2023) bertolak belakang yang mengungkapkan bahwa literasi kewirausahaan tidak ada pengaruh terhadap faktor minat berwirausaha.…”